Applications / Mortgage Analytics / Lenders / Wisconsin / GO Mortgage / Competition
GO Mortgage
Brookfield, WI · Independent non-bank lender · CFPB · 1,623 loans in 2025
GO Mortgage's data, $215Buy the data, $2,110Get Jenner, the SAS-compatible software
1,623
loans originated, 2025
2,233
applications, 2025
38
states and territories
0
gaps bigger than at similar lenders
Who GO Mortgage competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — PORTLAND-VANCOUVER-HILLSBORO, OR-WA, 2025
GO Mortgage ranks 54th of 566 lenders in Portland-Vancouver-Hillsboro, OR-WA, with $91.8M lent: 0.4% of a $21.35B market.
Portland-Vancouver-Hillsboro, OR-WA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and GO Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 35% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — COLUMBUS, OH, 2025
GO Mortgage ranks 50th of 596 lenders in Columbus, OH, with $76.4M lent: 0.5% of a $16.93B market.
Columbus, OH is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and GO Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — PHILADELPHIA-CAMDEN-WILMINGTON, PA-NJ-DE-MD, 2025
GO Mortgage ranks 148th of 784 lenders in Philadelphia-Camden-Wilmington, PA-NJ-DE-MD, with $48.1M lent: 0.1% of a $39.87B market.
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and GO Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — MINNEAPOLIS-ST. PAUL-BLOOMINGTON, MN-WI, 2025
GO Mortgage ranks 137th of 688 lenders in Minneapolis-St. Paul-Bloomington, MN-WI, with $26.0M lent: 0.1% of a $27.60B market.
Minneapolis-St. Paul-Bloomington, MN-WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and GO Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 32% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — SACRAMENTO-ROSEVILLE-FOLSOM, CA, 2025
GO Mortgage ranks 145th of 574 lenders in Sacramento-Roseville-Folsom, CA, with $21.5M lent: 0.1% of a $20.30B market.
Sacramento-Roseville-Folsom, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and GO Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 44% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — RENO, NV, 2025
GO Mortgage ranks 134th of 325 lenders in Reno, NV, with $4.0M lent: 0.1% of a $5.16B market.
Reno, NV is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and GO Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 41% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — NON-METRO NEVADA, 2025
GO Mortgage ranks 77th of 278 lenders in non-metro Nevada, with $3.8M lent: 0.2% of a $1.74B market.
non-metro Nevada is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and GO Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 43% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — LAS VEGAS-HENDERSON-NORTH LAS VEGAS, NV, 2025
GO Mortgage ranks 331st of 489 lenders in Las Vegas-Henderson-North Las Vegas, NV, with $1.7M lent: 0.0% of a $19.26B market.
Las Vegas-Henderson-North Las Vegas, NV is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and GO Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 33% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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GO Mortgage and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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