Applications / Mortgage Analytics / Lenders / Louisiana / GMFS / Competition
GMFS
Baton Rouge, LA · Independent non-bank lender · CFPB · 2,960 loans in 2025
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2,960
loans originated, 2025
4,806
applications, 2025
14
states and territories
0
gaps bigger than at similar lenders
Who GMFS competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — BATON ROUGE, LA, 2025
GMFS ranks 2nd of 369 lenders in Baton Rouge, LA, with $243.9M lent: 6.6% of a $3.67B market.
Baton Rouge, LA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and GMFS in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 40% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — SLIDELL-MANDEVILLE-COVINGTON, LA, 2025
GMFS ranks 1st of 277 lenders in Slidell-Mandeville-Covington, LA, with $117.8M lent: 7.3% of a $1.61B market.
Slidell-Mandeville-Covington, LA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and GMFS in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 41% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — NEW ORLEANS-METAIRIE, LA, 2025
GMFS ranks 13th of 371 lenders in New Orleans-Metairie, LA, with $71.8M lent: 2.0% of a $3.59B market.
New Orleans-Metairie, LA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and GMFS in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 46% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — LAFAYETTE, LA, 2025
GMFS ranks 5th of 280 lenders in Lafayette, LA, with $50.1M lent: 3.2% of a $1.58B market.
Lafayette, LA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and GMFS in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 41% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — MOBILE, AL, 2025
GMFS ranks 6th of 356 lenders in Mobile, AL, with $45.5M lent: 2.6% of a $1.72B market.
Mobile, AL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and GMFS in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 35% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — DECATUR, IL, 2025
GMFS ranks 121st of 156 lenders in Decatur, IL, with $145K lent: 0.1% of a $272.9M market.
Decatur, IL is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and GMFS in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 51% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — ODESSA, TX, 2025
GMFS ranks 122nd of 196 lenders in Odessa, TX, with $450K lent: 0.1% of a $783.5M market.
Odessa, TX is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and GMFS in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 50% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — SHERMAN-DENISON, TX, 2025
GMFS ranks 311th of 343 lenders in Sherman-Denison, TX, with $155K lent: 0.0% of a $1.28B market.
Sherman-Denison, TX is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and GMFS in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 36% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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