Applications / Mortgage Analytics / Lenders / Louisiana / GMFS
Baton Rouge, LA · Independent non-bank lender · CFPB · 2,960 loans in 2025
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2,960
loans originated, 2025
4,806
applications, 2025
14
states and territories
0
gaps bigger than at similar lenders
Our analysis, 2025
GMFS, a Louisiana lender that leads Slidell-Mandeville-Covington, halved its originations in 2025 while the loans it bought jumped from 20 to 1,810.
Its originations fell 51% to 2,960, while similar lenders grew 12% and the whole market 10%. Its peers are independent non-bank lenders making between half and twice as many loans. In the same year its purchased loans rose from 20 to 1,810, more than nearly all its peers. Part of the fall may be a shift from making loans to buying them, or a change in how it reports them; the record does not say which.
It still ranks 1 of 277 in Slidell-Mandeville-Covington and 2 of 369 in Baton Rouge. But its Baton Rouge share fell from 13.2% to 6.6%, and its New Orleans share from 3.7% to 2.0%. Those falls track the drop in loans it made itself, so they may reflect the same shift rather than lost customers.
Loans guaranteed by the Department of Agriculture's Rural Housing Service made up 8.0% of its lending, against 0.4% at peers, higher than nearly all of them. Its typical loan, $265,000, was smaller than peers' $315,000.
Only 11.7% of its loans were in low- and moderate-income neighborhoods, against 19.2% at peers, and 12.6% were in majority-minority areas, against 27.2%. Rural and small-town lending outside the cities may explain part of both, as may the Gulf Coast markets it serves.
Similar lenders: same lender type, originations between half and twice the lender's in the data year. Written from the 2025 HMDA data and checked figure by figure against it.
FIG. 1 — LOANS ORIGINATED, 2018–2025
Originated means the loan was made: applications denied, withdrawn or not accepted are not counted. GMFS took 4,806 applications in 2025.
SOURCE: FFIEC HMDA, LOANS ORIGINATED (ACTION TAKEN: LOAN ORIGINATED)
FIG. 2 — PRODUCT MIX, 2025
Purchase 75.1% · Refinance 24.7% · Home improvement 0.1% · Other 0.0%
Conventional 60.0% · FHA 27.2% · USDA (RHS or FSA) 8.0% · VA 4.8% · of 2,960 loans. Purchase: buying a home. Refinance: replacing an existing mortgage, including cash-out. FHA: insured by the Federal Housing Administration. VA: guaranteed by the Department of Veterans Affairs. Conventional: neither.
SOURCE: FFIEC HMDA 2025, LOANS ORIGINATED
Where it lends, 2025
| State | Loans | Share |
|---|---|---|
| Louisiana | 2,035 | 68.8% |
| Alabama | 423 | 14.3% |
| Mississippi | 214 | 7.2% |
| Georgia | 96 | 3.2% |
| Arkansas | 39 | 1.3% |
| Illinois | 36 | 1.2% |
| Texas | 33 | 1.1% |
| Florida | 23 | 0.8% |
| South Carolina | 18 | 0.6% |
| Tennessee | 18 | 0.6% |
Largest metro areas, 2025
| Metro area | Loans |
|---|---|
| Baton Rouge | 814 |
| Slidell-Mandeville-Covington | 354 |
| New Orleans-Metairie | 248 |
| Mobile | 178 |
| Lafayette | 168 |
| Hammond | 86 |
| Lake Charles | 85 |
| Houma-Bayou Cane-Thibodaux | 83 |
| Birmingham | 59 |
| Daphne-Fairhope-Foley | 51 |
Identifiers
| LEI (Legal Entity Identifier, the global company code HMDA has used since 2018) | 549300MCPCNPQAOB4032 | 2018–2025 |
| RSSD (the Federal Reserve's identifier for banks and their parents) | 3915431 | 2010–2023 |
| Respondent ID (the HMDA filer code before 2018) | 7721441479 | |
| Respondent ID (the HMDA filer code before 2018) | 71596200005 | 2000–2010 |
Established 30 March 1999. Reported under HMDA 2000-2025.
Mergers, name changes, data editions and corrections: GMFS's data.
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