Applications / Mortgage Analytics / Lenders / California / Generations Home Loans / Competition
Generations Home Loans
Modesto, CA · Independent non-bank lender · CFPB · 1,069 loans in 2025
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1,069
loans originated, 2025
1,451
applications, 2025
8
states and territories
0
gaps bigger than at similar lenders
Who Generations Home Loans competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — SEATTLE-TACOMA-BELLEVUE, WA, 2025
Generations Home Loans ranks 67th of 597 lenders in Seattle-Tacoma-Bellevue, WA, with $151.8M lent: 0.3% of a $49.59B market.
Seattle-Tacoma-Bellevue, WA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Generations Home Loans in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 40% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — MODESTO, CA, 2025
Generations Home Loans ranks 6th of 323 lenders in Modesto, CA, with $80.0M lent: 3.1% of a $2.55B market.
Modesto, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Generations Home Loans in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 47% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — SACRAMENTO-ROSEVILLE-FOLSOM, CA, 2025
Generations Home Loans ranks 50th of 574 lenders in Sacramento-Roseville-Folsom, CA, with $70.6M lent: 0.3% of a $20.30B market.
Sacramento-Roseville-Folsom, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Generations Home Loans in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 44% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — PORTLAND-VANCOUVER-HILLSBORO, OR-WA, 2025
Generations Home Loans ranks 64th of 566 lenders in Portland-Vancouver-Hillsboro, OR-WA, with $68.1M lent: 0.3% of a $21.35B market.
Portland-Vancouver-Hillsboro, OR-WA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Generations Home Loans in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 35% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — STOCKTON-LODI, CA, 2025
Generations Home Loans ranks 50th of 401 lenders in Stockton-Lodi, CA, with $22.7M lent: 0.4% of a $5.50B market.
Stockton-Lodi, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Generations Home Loans in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 45% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — RENO, NV, 2025
Generations Home Loans ranks 221st of 325 lenders in Reno, NV, with $1.0M lent: 0.0% of a $5.16B market.
Reno, NV is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Generations Home Loans in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 41% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — ST. GEORGE, UT, 2025
Generations Home Loans ranks 202nd of 261 lenders in St. George, UT, with $620K lent: 0.0% of a $2.88B market.
St. George, UT is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Generations Home Loans in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 47% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — NON-METRO NEVADA, 2025
Generations Home Loans ranks 203rd of 278 lenders in non-metro Nevada, with $610K lent: 0.0% of a $1.74B market.
non-metro Nevada is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Generations Home Loans in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 43% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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