Applications / Mortgage Analytics / Lenders / California / General Mortgage Capital / Competition
General Mortgage Capital
Burlingame, CA · Independent non-bank lender · CFPB · 4,489 loans in 2025
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4,489
loans originated, 2025
5,625
applications, 2025
42
states and territories
0
gaps bigger than at similar lenders
Who General Mortgage Capital competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — SAN FRANCISCO-OAKLAND-FREMONT, CA, 2025
General Mortgage Capital ranks 26th of 606 lenders in San Francisco-Oakland-Fremont, CA, with $411.6M lent: 0.8% of a $52.26B market.
San Francisco-Oakland-Fremont, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and General Mortgage Capital in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 48% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — LOS ANGELES-LONG BEACH-ANAHEIM, CA, 2025
General Mortgage Capital ranks 78th of 757 lenders in Los Angeles-Long Beach-Anaheim, CA, with $311.9M lent: 0.3% of a $114.28B market.
Los Angeles-Long Beach-Anaheim, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and General Mortgage Capital in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 39% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — SEATTLE-TACOMA-BELLEVUE, WA, 2025
General Mortgage Capital ranks 52nd of 597 lenders in Seattle-Tacoma-Bellevue, WA, with $204.4M lent: 0.4% of a $49.59B market.
Seattle-Tacoma-Bellevue, WA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and General Mortgage Capital in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 41% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — SAN JOSE-SUNNYVALE-SANTA CLARA, CA, 2025
General Mortgage Capital ranks 24th of 459 lenders in San Jose-Sunnyvale-Santa Clara, CA, with $189.1M lent: 0.7% of a $28.74B market.
San Jose-Sunnyvale-Santa Clara, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and General Mortgage Capital in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 60% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — BOSTON-CAMBRIDGE-NEWTON, MA-NH, 2025
General Mortgage Capital ranks 68th of 664 lenders in Boston-Cambridge-Newton, MA-NH, with $158.2M lent: 0.3% of a $49.59B market.
Boston-Cambridge-Newton, MA-NH is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and General Mortgage Capital in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 35% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — HARTFORD-WEST HARTFORD-EAST HARTFORD, CT, 2025
General Mortgage Capital ranks 257th of 464 lenders in Hartford-West Hartford-East Hartford, CT, with $1.6M lent: 0.0% of a $7.37B market.
Hartford-West Hartford-East Hartford, CT is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and General Mortgage Capital in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 36% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — ATLANTIC CITY-HAMMONTON, NJ, 2025
General Mortgage Capital ranks 252nd of 423 lenders in Atlantic City-Hammonton, NJ, with $1.3M lent: 0.0% of a $4.46B market.
Atlantic City-Hammonton, NJ is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and General Mortgage Capital in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 33% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — NON-METRO NEW YORK, 2025
General Mortgage Capital ranks 236th of 377 lenders in non-metro New York, with $995K lent: 0.0% of a $3.97B market.
non-metro New York is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and General Mortgage Capital in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 35% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
The data and the software behind these pages
General Mortgage Capital's data
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General Mortgage Capital and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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