Applications / Mortgage Analytics / Lenders / Pennsylvania / First Heritage Financial / Competition
First Heritage Financial
Trevose, PA · Independent non-bank lender · CFPB · 417 loans in 2025
First Heritage Financial's data, $215Buy the data, $2,110Get Jenner, the SAS-compatible software
417
loans originated, 2025
501
applications, 2025
11
states and territories
0
gaps bigger than at similar lenders
Who First Heritage Financial competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — PHILADELPHIA-CAMDEN-WILMINGTON, PA-NJ-DE-MD, 2025
First Heritage Financial ranks 174th of 784 lenders in Philadelphia-Camden-Wilmington, PA-NJ-DE-MD, with $39.4M lent: 0.1% of a $39.87B market.
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First Heritage Financial in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — NON-METRO PENNSYLVANIA, 2025
First Heritage Financial ranks 117th of 643 lenders in non-metro Pennsylvania, with $9.7M lent: 0.2% of a $5.62B market.
non-metro Pennsylvania is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First Heritage Financial in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 28% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — CHAMBERSBURG, PA, 2025
First Heritage Financial ranks 24th of 228 lenders in Chambersburg, PA, with $8.7M lent: 1.1% of a $789.3M market.
Chambersburg, PA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First Heritage Financial in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 45% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — ERIE, PA, 2025
First Heritage Financial ranks 24th of 224 lenders in Erie, PA, with $8.0M lent: 0.9% of a $873.4M market.
Erie, PA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First Heritage Financial in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 57% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — SCRANTON--WILKES-BARRE, PA, 2025
First Heritage Financial ranks 73rd of 395 lenders in Scranton--Wilkes-Barre, PA, with $5.3M lent: 0.2% of a $2.15B market.
Scranton--Wilkes-Barre, PA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First Heritage Financial in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 37% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — GREENVILLE-ANDERSON-GREER, SC, 2025
First Heritage Financial ranks 466th of 589 lenders in Greenville-Anderson-Greer, SC, with $415K lent: 0.0% of a $7.37B market.
Greenville-Anderson-Greer, SC is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and First Heritage Financial in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 29% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — WILDWOOD-THE VILLAGES, FL, 2025
First Heritage Financial ranks 428th of 451 lenders in Wildwood-The Villages, FL, with $135K lent: 0.0% of a $1.68B market.
Wildwood-The Villages, FL is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and First Heritage Financial in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 59% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — ST. LOUIS, IL-MO, 2025
First Heritage Financial ranks 251st of 637 lenders in St. Louis, IL-MO, with $4.8M lent: 0.0% of a $16.74B market.
St. Louis, IL-MO is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and First Heritage Financial in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 33% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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First Heritage Financial and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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