Applications / Mortgage Analytics / Lenders / Kentucky / First Equity Mortgage / Competition
First Equity Mortgage
Fort Mitchell, KY · Independent non-bank lender · CFPB · 1,278 loans in 2025
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1,278
loans originated, 2025
2,320
applications, 2025
8
states and territories
0
gaps bigger than at similar lenders
Who First Equity Mortgage competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — CINCINNATI, IN-KY-OH, 2025
First Equity Mortgage ranks 21st of 621 lenders in Cincinnati, IN-KY-OH, with $152.7M lent: 1.0% of a $15.96B market.
Cincinnati, IN-KY-OH is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First Equity Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 36% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — DALLAS-FORT WORTH-ARLINGTON, TX, 2025
First Equity Mortgage ranks 120th of 1,026 lenders in Dallas-Fort Worth-Arlington, TX, with $112.7M lent: 0.2% of a $63.42B market.
Dallas-Fort Worth-Arlington, TX is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First Equity Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — NASHVILLE-DAVIDSON--MURFREESBORO--FRANKLIN, TN, 2025
First Equity Mortgage ranks 78th of 821 lenders in Nashville-Davidson--Murfreesboro--Franklin, TN, with $71.6M lent: 0.3% of a $24.04B market.
Nashville-Davidson--Murfreesboro--Franklin, TN is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First Equity Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 28% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — CLEVELAND, OH, 2025
First Equity Mortgage ranks 38th of 577 lenders in Cleveland, OH, with $68.7M lent: 0.6% of a $11.41B market.
Cleveland, OH is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First Equity Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 45% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — INDIANAPOLIS-CARMEL-GREENWOOD, IN, 2025
First Equity Mortgage ranks 66th of 634 lenders in Indianapolis-Carmel-Greenwood, IN, with $53.0M lent: 0.3% of a $16.69B market.
Indianapolis-Carmel-Greenwood, IN is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First Equity Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 30% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — SANDUSKY, OH, 2025
First Equity Mortgage ranks 88th of 230 lenders in Sandusky, OH, with $745K lent: 0.1% of a $570.5M market.
Sandusky, OH is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and First Equity Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 49% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — KOKOMO, IN, 2025
First Equity Mortgage ranks 75th of 209 lenders in Kokomo, IN, with $705K lent: 0.2% of a $426.1M market.
Kokomo, IN is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and First Equity Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 48% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — CRESTVIEW-FORT WALTON BEACH-DESTIN, FL, 2025
First Equity Mortgage ranks 506th of 606 lenders in Crestview-Fort Walton Beach-Destin, FL, with $355K lent: 0.0% of a $4.40B market.
Crestview-Fort Walton Beach-Destin, FL is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and First Equity Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 29% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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