Applications / Mortgage Analytics / Lenders / Wisconsin / Educated Mortgage Services / Competition
Educated Mortgage Services
Madison, WI · Non-bank lender · CFPB · 231 loans in 2025
Educated Mortgage Services's data, $215Buy the data, $2,110Get Jenner, the SAS-compatible software
231
loans originated, 2025
455
applications, 2025
2
states and territories
0
gaps bigger than at similar lenders
Who Educated Mortgage Services competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — MADISON, WI, 2025
Educated Mortgage Services ranks 32nd of 380 lenders in Madison, WI, with $41.4M lent: 0.7% of a $6.35B market.
Madison, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Educated Mortgage Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 51% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — NON-METRO WISCONSIN, 2025
Educated Mortgage Services ranks 102nd of 659 lenders in non-metro Wisconsin, with $16.9M lent: 0.2% of a $8.43B market.
non-metro Wisconsin is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Educated Mortgage Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 28% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — JANESVILLE-BELOIT, WI, 2025
Educated Mortgage Services ranks 29th of 264 lenders in Janesville-Beloit, WI, with $8.1M lent: 0.8% of a $977.9M market.
Janesville-Beloit, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Educated Mortgage Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 50% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — MILWAUKEE-WAUKESHA, WI, 2025
Educated Mortgage Services ranks 234th of 510 lenders in Milwaukee-Waukesha, WI, with $2.3M lent: 0.0% of a $10.55B market.
Milwaukee-Waukesha, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Educated Mortgage Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 37% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — CHICAGO-NAPERVILLE-ELGIN, IL-IN, 2025
Educated Mortgage Services ranks 568th of 902 lenders in Chicago-Naperville-Elgin, IL-IN, with $1.7M lent: 0.0% of a $59.50B market.
Chicago-Naperville-Elgin, IL-IN is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Educated Mortgage Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — WAUSAU, WI, 2025
Educated Mortgage Services ranks 83rd of 196 lenders in Wausau, WI, with $620K lent: 0.1% of a $663.9M market.
Wausau, WI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Educated Mortgage Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 52% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — ROCKFORD, IL, 2025
Educated Mortgage Services ranks 164th of 302 lenders in Rockford, IL, with $570K lent: 0.0% of a $1.24B market.
Rockford, IL is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Educated Mortgage Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 43% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — OSHKOSH-NEENAH, WI, 2025
Educated Mortgage Services ranks 147th of 231 lenders in Oshkosh-Neenah, WI, with $455K lent: 0.0% of a $1.02B market.
Oshkosh-Neenah, WI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Educated Mortgage Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 44% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
The data and the software behind these pages
Educated Mortgage Services's data
$215
Educated Mortgage Services and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
Buy Educated Mortgage Services's data, $215Jenner Mortgage Analytics: all the data
$2,110
Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
Buy the data, $2,110Jenner, the SAS-compatible software
See prices
Jenner runs programs written in the SAS language. It drew every chart on these pages and fitted the fair-lending model, PROC GLIMMIX on 3.5 million applications. Run the programs that come with the data, or your own.
Get JennerQuestions, or the data and Jenner together: [email protected]