Applications / Mortgage Analytics / Lenders / Wisconsin / Educated Mortgage Services
Madison, WI · Non-bank lender · CFPB · 231 loans in 2025
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231
loans originated, 2025
455
applications, 2025
2
states and territories
0
gaps bigger than at similar lenders
Our analysis, 2025
Educated Mortgage Services, a Madison non-bank that first reported in 2025, made 231 loans in its first year and already ranks 32 of 380 lenders in its home market.
In Madison its share reached 0.7% in its first reported year, in a market led by Summit Credit Union and UW Credit Union. In Janesville-Beloit it took 0.8% and ranks 29 of 264, behind Johnson Bank. Its 231 loans put it near the middle of similar lenders, here non-banks making between half and twice as many loans.
Purchases made up 68.0% of its loans and refinances 32.0%. Conventional loans accounted for 84.4% of its lending and FHA loans, insured by the Federal Housing Administration, 10.4%, a little below the 14.4% at its peers. Its typical loan was $295,000, against $345,000 at similar lenders.
Low- and moderate-income (LMI) borrowers took 29.8% of its loans, against 20.2% at similar lenders, more than at four in five of them. Its loans went less often to LMI neighborhoods, 11.3% against 19.7%, and rarely to majority-minority neighborhoods, 2.6% against 31.0%. A possible reason is where it lends: mostly in Wisconsin, with a little in Illinois. In Chicago-Naperville-Elgin it ranks only 568 of 902.
Similar lenders: same lender type, originations between half and twice the lender's in the data year. Written from the 2025 HMDA data and checked figure by figure against it.
FIG. 1 — LOANS ORIGINATED, 2025–2025
Originated means the loan was made: applications denied, withdrawn or not accepted are not counted. Educated Mortgage Services took 455 applications in 2025.
SOURCE: FFIEC HMDA, LOANS ORIGINATED (ACTION TAKEN: LOAN ORIGINATED)
FIG. 2 — PRODUCT MIX, 2025
Purchase 68.0% · Refinance 32.0%
Conventional 84.4% · FHA 10.4% · VA 5.2% · of 231 loans. Purchase: buying a home. Refinance: replacing an existing mortgage, including cash-out. FHA: insured by the Federal Housing Administration. VA: guaranteed by the Department of Veterans Affairs. Conventional: neither.
SOURCE: FFIEC HMDA 2025, LOANS ORIGINATED
Where it lends, 2025
| State | Loans | Share |
|---|---|---|
| Wisconsin | 222 | 96.1% |
| Illinois | 9 | 3.9% |
Largest metro areas, 2025
| Metro area | Loans |
|---|---|
| Madison | 115 |
| Janesville-Beloit | 34 |
| Chicago-Naperville-Schaumburg | 7 |
| Milwaukee-Waukesha | 6 |
| Rockford | 2 |
| Wausau | 2 |
| Oshkosh-Neenah | 1 |
Identifiers
| LEI (Legal Entity Identifier, the global company code HMDA has used since 2018) | 254900B0P7ZWM2SQVJ36 | 2025–2025 |
Established 15 December 2006. Reported under HMDA in 2025.
Mergers, name changes, data editions and corrections: Educated Mortgage Services's data.
Educated Mortgage Services's data
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Educated Mortgage Services and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
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