Applications / Mortgage Analytics / Lenders / Georgia / Direct Lenders / Competition
Direct Lenders
Kennesaw, GA · Independent non-bank lender · CFPB · 231 loans in 2025
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231
loans originated, 2025
332
applications, 2025
3
states and territories
0
gaps bigger than at similar lenders
Who Direct Lenders competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — ATLANTA-SANDY SPRINGS-ALPHARETTA, GA, 2025
Direct Lenders ranks 151st of 892 lenders in Atlanta-Sandy Springs-Alpharetta, GA, with $65.0M lent: 0.1% of a $52.32B market.
Atlanta-Sandy Springs-Alpharetta, GA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Direct Lenders in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — ROME, GA, 2025
Direct Lenders ranks 17th of 233 lenders in Rome, GA, with $5.6M lent: 1.3% of a $424.3M market.
Rome, GA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Direct Lenders in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 43% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — NON-METRO GEORGIA, 2025
Direct Lenders ranks 245th of 683 lenders in non-metro Georgia, with $4.8M lent: 0.1% of a $8.64B market.
non-metro Georgia is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Direct Lenders in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — CHATTANOOGA, GA-TN, 2025
Direct Lenders ranks 298th of 525 lenders in Chattanooga, GA-TN, with $790K lent: 0.0% of a $4.21B market.
Chattanooga, GA-TN is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Direct Lenders in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 37% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — BRUNSWICK-ST. SIMONS, GA, 2025
Direct Lenders ranks 170th of 271 lenders in Brunswick-St. Simons, GA, with $505K lent: 0.1% of a $958.2M market.
Brunswick-St. Simons, GA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Direct Lenders in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 44% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — BIRMINGHAM, AL, 2025
Direct Lenders ranks 379th of 523 lenders in Birmingham, AL, with $445K lent: 0.0% of a $7.02B market.
Birmingham, AL is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Direct Lenders in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 33% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — MOBILE, AL, 2025
Direct Lenders ranks 236th of 356 lenders in Mobile, AL, with $445K lent: 0.0% of a $1.72B market.
Mobile, AL is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Direct Lenders in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 35% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — GAINESVILLE, GA, 2025
Direct Lenders ranks 276th of 336 lenders in Gainesville, GA, with $395K lent: 0.0% of a $1.67B market.
Gainesville, GA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Direct Lenders in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 33% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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