Applications / Mortgage Analytics / Lenders / South Dakota / CU Mortgage Direct
Sioux Falls, SD · Non-bank lender · CFPB · 169 loans in 2025
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169
loans originated, 2025
237
applications, 2025
1
states and territories
0
gaps bigger than at similar lenders
Our analysis, 2025
CU Mortgage Direct, a South Dakota home-purchase lender, grew its loans by 26% in 2025 and lends to lower-income borrowers more than most similar lenders.
It made 169 loans in 2025, up from 134, while similar lenders (non-bank lenders making between half and twice as many loans) grew by a typical 2%. That is still far below the 1,196 loans of 2020. It has also stopped buying loans from others: none in 2025, against 12 in 2024 and 334 in 2020.
Some 41.1% of its loans went to low- and moderate-income (LMI) borrowers, against 23.0% at peers, more than at four in five of them. The share was 26.6% in 2020. Purchases made up 75.1% of its loans.
Conventional loans were 71.6% of its lending, against 84.6% at peers. The rest were government-backed, with loans guaranteed by the Department of Veterans Affairs (VA) at 8.9%, against 1.8%. Its typical rate, 6.12%, was lower than the 6.62% at similar lenders.
It has lent in Sioux Falls since 2006 and ranked 22 of 204 lenders there in 2025. Its share rose to 1.0% from 0.9%. Plains Commerce Bank leads that market. All its lending is in South Dakota, in 29 counties.
Similar lenders: same lender type, originations between half and twice the lender's in the data year. Written from the 2025 HMDA data and checked figure by figure against it.
FIG. 1 — LOANS ORIGINATED, 2018–2025
Originated means the loan was made: applications denied, withdrawn or not accepted are not counted. CU Mortgage Direct took 237 applications in 2025.
SOURCE: FFIEC HMDA, LOANS ORIGINATED (ACTION TAKEN: LOAN ORIGINATED)
FIG. 2 — PRODUCT MIX, 2025
Purchase 75.1% · Refinance 24.9%
Conventional 71.6% · FHA 16.0% · VA 8.9% · USDA (RHS or FSA) 3.6% · of 169 loans. Purchase: buying a home. Refinance: replacing an existing mortgage, including cash-out. FHA: insured by the Federal Housing Administration. VA: guaranteed by the Department of Veterans Affairs. Conventional: neither.
SOURCE: FFIEC HMDA 2025, LOANS ORIGINATED
Where it lends, 2025
| State | Loans | Share |
|---|---|---|
| South Dakota | 169 | 100.0% |
Largest metro areas, 2025
| Metro area | Loans |
|---|---|
| Sioux Falls | 86 |
| Rapid City | 3 |
| Sioux City | 3 |
Identifiers
| LEI (Legal Entity Identifier, the global company code HMDA has used since 2018) | 549300VHSPIDK7A5D559 | 2018–2025 |
| RSSD (the Federal Reserve's identifier for banks and their parents) | 3862432 | 2010–2023 |
| Respondent ID (the HMDA filer code before 2018) | 5680572881 |
Established 6 November 2003. Reported under HMDA 2006-2025.
Mergers, name changes, data editions and corrections: CU Mortgage Direct's data.
CU Mortgage Direct's data
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