Applications / Mortgage Analytics / Lenders / New York / Cliffco / Competition
Cliffco
Uniondale, NY · Independent non-bank lender · CFPB · 1,200 loans in 2025
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1,200
loans originated, 2025
1,803
applications, 2025
25
states and territories
0
gaps bigger than at similar lenders
Who Cliffco competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — NEW YORK-NEWARK-JERSEY CITY, NY-NJ, 2025
Cliffco ranks 56th of 802 lenders in New York-Newark-Jersey City, NY-NJ, with $546.4M lent: 0.4% of a $144.16B market.
New York-Newark-Jersey City, NY-NJ is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Cliffco in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 39% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — ORLANDO-KISSIMMEE-SANFORD, FL, 2025
Cliffco ranks 193rd of 854 lenders in Orlando-Kissimmee-Sanford, FL, with $16.2M lent: 0.1% of a $22.49B market.
Orlando-Kissimmee-Sanford, FL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Cliffco in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 36% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — PHOENIX-MESA-CHANDLER, AZ, 2025
Cliffco ranks 329th of 879 lenders in Phoenix-Mesa-Chandler, AZ, with $9.8M lent: 0.0% of a $50.70B market.
Phoenix-Mesa-Chandler, AZ is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Cliffco in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — BRIDGEPORT-STAMFORD-DANBURY, CT, 2025
Cliffco ranks 160th of 419 lenders in Bridgeport-Stamford-Danbury, CT, with $6.5M lent: 0.1% of a $10.74B market.
Bridgeport-Stamford-Danbury, CT is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Cliffco in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 45% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — KIRYAS JOEL-POUGHKEEPSIE-NEWBURGH, NY, 2025
Cliffco ranks 89th of 282 lenders in Kiryas Joel-Poughkeepsie-Newburgh, NY, with $6.4M lent: 0.2% of a $4.18B market.
Kiryas Joel-Poughkeepsie-Newburgh, NY is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Cliffco in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 44% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — ABILENE, TX, 2025
Cliffco ranks 45th of 251 lenders in Abilene, TX, with $3.5M lent: 0.4% of a $955.5M market.
Abilene, TX is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Cliffco in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 52% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — DENVER-AURORA-CENTENNIAL, CO, 2025
Cliffco ranks 437th of 754 lenders in Denver-Aurora-Centennial, CO, with $2.3M lent: 0.0% of a $35.19B market.
Denver-Aurora-Centennial, CO is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Cliffco in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — COLUMBUS, OH, 2025
Cliffco ranks 369th of 596 lenders in Columbus, OH, with $1.1M lent: 0.0% of a $16.93B market.
Columbus, OH is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Cliffco in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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