Applications / Mortgage Analytics / Lenders / Wisconsin / Premier Financial Credit Union / Competition
Premier Financial Credit Union
New Holstein, WI · Credit union · NCUA · $128 million assets · 60 loans in 2025
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60
loans originated, 2025
79
applications, 2025
1
states and territories
0
gaps bigger than at similar lenders
Who Premier Financial Credit Union competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — APPLETON, WI, 2025
Premier Financial Credit Union ranks 70th of 257 lenders in Appleton, WI, with $3.7M lent: 0.2% of a $1.70B market.
Appleton, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Premier Financial Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 48% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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Premier Financial Credit Union's data
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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