Applications / Mortgage Analytics / Lenders / Wisconsin / Premier Financial Credit Union
New Holstein, WI · Credit union · NCUA · $128 million assets · 60 loans in 2025
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60
loans originated, 2025
79
applications, 2025
1
states and territories
0
gaps bigger than at similar lenders
Our analysis, 2025
Premier Financial Credit Union is a one-county Wisconsin lender that mainly refinances, and most of its borrowers have low or moderate incomes.
Refinances made up 61.7% of its 60 loans in 2025, and purchases 26.7%. Its typical loan was $95,000, the same as at similar lenders (credit unions making between half and twice as many loans). Every loan was conventional, with no government backing.
Low- and moderate-income (LMI) borrowers took 69.7% of its loans, the highest share among similar lenders, whose typical figure is 30.6%. None of its loans was in an LMI neighborhood or a majority-minority one. All its lending is in one county in the Appleton market, which may contain few such neighborhoods.
It made 175 loans in 2020 and 60 in 2025. Its loans fell 9% last year while peers grew 7% and the whole market 10%. In Appleton, where it has lent since at least 1990, its share slipped from 0.3% to 0.2%, placing it 70 of 257 lenders; its own loans fell while the market grew, which may explain the slip.
Similar lenders: same lender type, originations between half and twice the lender's in the data year. Written from the 2025 HMDA data and checked figure by figure against it.
FIG. 1 — LOANS ORIGINATED, 2018–2025
Originated means the loan was made: applications denied, withdrawn or not accepted are not counted. Premier Financial Credit Union took 79 applications in 2025.
SOURCE: FFIEC HMDA, LOANS ORIGINATED (ACTION TAKEN: LOAN ORIGINATED)
FIG. 2 — PRODUCT MIX, 2025
Refinance 61.7% · Purchase 26.7% · Other 6.7% · Home improvement 5.0%
Conventional 100.0% · of 60 loans. Purchase: buying a home. Refinance: replacing an existing mortgage, including cash-out. FHA: insured by the Federal Housing Administration. VA: guaranteed by the Department of Veterans Affairs. Conventional: neither.
SOURCE: FFIEC HMDA 2025, LOANS ORIGINATED
Where it lends, 2025
| State | Loans | Share |
|---|---|---|
| Wisconsin | 33 | 55.0% |
Largest metro areas, 2025
| Metro area | Loans |
|---|---|
| Appleton | 33 |
Identifiers
| LEI (Legal Entity Identifier, the global company code HMDA has used since 2018) | 549300NAKTEGLTFF0U82 | 2018–2025 |
| RSSD (the Federal Reserve's identifier for banks and their parents) | 54094 | 2004–2023 |
| Respondent ID (the HMDA filer code before 2018) | 566760 | 1990–2017 |
Established 1 January 1962. Reported under HMDA 1990-2025.
Mergers, name changes, data editions and corrections: Premier Financial Credit Union's data.
Premier Financial Credit Union's data
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Premier Financial Credit Union and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
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