Applications / Mortgage Analytics / Lenders / New Jersey / Franklin Bank
Pilesgrove, NJ · Savings institution · FDIC · $334 million assets · 71 loans in 2025
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71
loans originated, 2025
114
applications, 2025
2
states and territories
0
gaps bigger than at similar lenders
Our analysis, 2025
Franklin Bank, a New Jersey savings institution, is above all a home-improvement lender, and its lending has shrunk each year since 2020.
Home improvement made up 40.8% of its loans, more than home purchases (32.4%). That may explain its small loans: its typical loan was $105,000, against $245,000 at similar lenders (savings institutions making between half and twice as many loans). Only a few in a hundred of them made smaller loans.
It made 71 loans, down 14% from 83, while its peers grew 3% and the whole market 10%. Its growth was lower than at about three in four of them. It made 123 loans in 2018 and 178 in 2020. The figures do not say why lending has fallen.
Low- and moderate-income (LMI) borrowers took 33.9% of its loans, up from 21.9% and against 25.4% at its peers. That is more than at about three in four of them. Its share in LMI neighborhoods, 18.3%, was near its peers'.
It has lent in Atlantic City-Hammonton and in Vineland since at least 1990. Its share was 0.1% in each, ranking it 148 of 423 and 125 of 233. Citizens Bank led in Atlantic City and Wells Fargo Bank in Vineland.
Similar lenders: same lender type, originations between half and twice the lender's in the data year. Written from the 2025 HMDA data and checked figure by figure against it.
FIG. 1 — LOANS ORIGINATED, 2018–2025
Originated means the loan was made: applications denied, withdrawn or not accepted are not counted. Franklin Bank took 114 applications in 2025.
SOURCE: FFIEC HMDA, LOANS ORIGINATED (ACTION TAKEN: LOAN ORIGINATED)
FIG. 2 — PRODUCT MIX, 2025
Home improvement 40.8% · Purchase 32.4% · Refinance 18.3% · Other 8.5%
Conventional 100.0% · of 71 loans. Purchase: buying a home. Refinance: replacing an existing mortgage, including cash-out. FHA: insured by the Federal Housing Administration. VA: guaranteed by the Department of Veterans Affairs. Conventional: neither.
SOURCE: FFIEC HMDA 2025, LOANS ORIGINATED
Where it lends, 2025
| State | Loans | Share |
|---|---|---|
| New Jersey | 70 | 98.6% |
| Pennsylvania | 1 | 1.4% |
Largest metro areas, 2025
| Metro area | Loans |
|---|---|
| Camden | 31 |
| Wilmington | 24 |
| Atlantic City-Hammonton | 13 |
| Vineland | 2 |
| Philadelphia | 1 |
Identifiers
| LEI (Legal Entity Identifier, the global company code HMDA has used since 2018) | 549300Z1HPXY3UYVL049 | 2018–2025 |
| RSSD (the Federal Reserve's identifier for banks and their parents) | 574079 | 2004–2023 |
| Respondent ID (the HMDA filer code before 2018) | 45286 | 1990–2010 |
| Respondent ID (the HMDA filer code before 2018) | 1705286 | 2011–2015 |
| Respondent ID (the HMDA filer code before 2018) | 330402 | 2016–2016 |
| Respondent ID (the HMDA filer code before 2018) | 3574079 | 2017–2017 |
Established 1 January 1861. Reported under HMDA 1990-2025.
Mergers, name changes, data editions and corrections: Franklin Bank's data.
Franklin Bank's data
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