Small loans for many purposes
Loans for other purposes made up 50.0% of its lending and home improvement 13.4%. Its typical loan was $65,000, against $105,000 at similar lenders (credit unions making between half and twice as many loans), lower than about six in seven of them. So although it made slightly more loans than its peers, it lent less: $12.1 million against $14.8 million.