A sharp fall
Its loan count fell by 48% in 2025. Over the same year similar lenders (lenders of the same type making between half and twice as many loans) grew by 6%, and the whole market by 10%. Few of them shrank as fast. Its count peaked at 383 in 2022 and has fallen every year since. The figures do not say why. With so few loans, a handful of borrowers can move the total a long way.