Small loans, few purchases
Refinances made up 40.5% of its loans, home improvement 30.8% and other purposes 20.5%; purchases were only 8.2%. Its typical loan was $105,000, unchanged from 2024 and 2020. At similar lenders (the same lender type, making between half and twice as many loans) it was $185,000, which puts Primis among the lowest twentieth.