Applications / Mortgage Analytics / Lenders / Wisconsin / Prime Financial Credit Union / Competition
Prime Financial Credit Union
Cudahy, WI · Credit union · NCUA · $159 million assets · 120 loans in 2025
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120
loans originated, 2025
190
applications, 2025
1
states and territories
0
gaps bigger than at similar lenders
Who Prime Financial Credit Union competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — MILWAUKEE-WAUKESHA, WI, 2025
Prime Financial Credit Union ranks 107th of 510 lenders in Milwaukee-Waukesha, WI, with $12.0M lent: 0.1% of a $10.55B market.
Milwaukee-Waukesha, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Prime Financial Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 37% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — RACINE-MOUNT PLEASANT, WI, 2025
Prime Financial Credit Union ranks 91st of 285 lenders in Racine-Mount Pleasant, WI, with $1.6M lent: 0.1% of a $1.15B market.
Racine-Mount Pleasant, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Prime Financial Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 42% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — KENOSHA, WI, 2025
Prime Financial Credit Union ranks 159th of 257 lenders in Kenosha, WI, with $470K lent: 0.1% of a $933.9M market.
Kenosha, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Prime Financial Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 43% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — JANESVILLE-BELOIT, WI, 2025
Prime Financial Credit Union ranks 181st of 264 lenders in Janesville-Beloit, WI, with $305K lent: 0.0% of a $977.9M market.
Janesville-Beloit, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Prime Financial Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 49% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — SHEBOYGAN, WI, 2025
Prime Financial Credit Union ranks 143rd of 201 lenders in Sheboygan, WI, with $305K lent: 0.0% of a $637.2M market.
Sheboygan, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Prime Financial Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 47% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — FOND DU LAC, WI, 2025
Prime Financial Credit Union ranks 146th of 199 lenders in Fond du Lac, WI, with $255K lent: 0.0% of a $534.4M market.
Fond du Lac, WI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Prime Financial Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 48% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — MADISON, WI, 2025
Prime Financial Credit Union ranks 357th of 380 lenders in Madison, WI, with $155K lent: 0.0% of a $6.35B market.
Madison, WI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Prime Financial Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 50% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — NON-METRO WISCONSIN, 2025
Prime Financial Credit Union ranks 569th of 659 lenders in non-metro Wisconsin, with $275K lent: 0.0% of a $8.43B market.
non-metro Wisconsin is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Prime Financial Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 28% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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