Applications / Mortgage Analytics / Lenders / Wisconsin / Prime Financial Credit Union
Cudahy, WI · Credit union · NCUA · $159 million assets · 120 loans in 2025
Prime Financial Credit Union's data, $215Buy the data, $2,110Get Jenner, the SAS-compatible software
120
loans originated, 2025
190
applications, 2025
1
states and territories
0
gaps bigger than at similar lenders
Our analysis, 2025
Prime Financial Credit Union made 68.3% of its 2025 loans to low- and moderate-income borrowers, the highest share among similar lenders.
Low- and moderate-income (LMI) borrowers took more than two-thirds of its loans, against 29.0% at similar lenders, credit unions making between half and twice as many loans. No peer had a higher share. Five years before, the figure was 48.4%.
Almost half its loans, 49.2%, went to LMI neighborhoods, against 17.2% at similar lenders. Majority-minority neighborhoods took 55.0%, against 9.6%. Milwaukee-Waukesha is its largest market, and the neighborhoods it serves there may account for much of this.
It made 120 loans in 2025, up 7% from 112, close to peers' typical growth of 8%. In 2023 it made only 52. Its typical loan fell to $105,000 from $135,000, the same as at similar lenders. Purchases were 42.5% of its loans.
In Milwaukee-Waukesha, where it has lent since at least 1990, it holds 0.1% of the market and ranks 107 of 510 lenders. Landmark Credit Union and Summit Credit Union lead there.
Similar lenders: same lender type, originations between half and twice the lender's in the data year. Written from the 2025 HMDA data and checked figure by figure against it.
FIG. 1 — LOANS ORIGINATED, 2018–2025
Originated means the loan was made: applications denied, withdrawn or not accepted are not counted. Prime Financial Credit Union took 190 applications in 2025.
SOURCE: FFIEC HMDA, LOANS ORIGINATED (ACTION TAKEN: LOAN ORIGINATED)
FIG. 2 — PRODUCT MIX, 2025
Purchase 42.5% · Refinance 29.2% · Other 28.3%
Conventional 100.0% · of 120 loans. Purchase: buying a home. Refinance: replacing an existing mortgage, including cash-out. FHA: insured by the Federal Housing Administration. VA: guaranteed by the Department of Veterans Affairs. Conventional: neither.
SOURCE: FFIEC HMDA 2025, LOANS ORIGINATED
Where it lends, 2025
| State | Loans | Share |
|---|---|---|
| Wisconsin | 120 | 100.0% |
Largest metro areas, 2025
| Metro area | Loans |
|---|---|
| Milwaukee-Waukesha | 102 |
| Racine-Mount Pleasant | 7 |
| Sheboygan | 3 |
| Kenosha | 2 |
| Fond du Lac | 1 |
| Janesville-Beloit | 1 |
| Madison | 1 |
Identifiers
| LEI (Legal Entity Identifier, the global company code HMDA has used since 2018) | 549300D9ZODKN6CVV913 | 2018–2025 |
| RSSD (the Federal Reserve's identifier for banks and their parents) | 540896 | 2004–2023 |
| Respondent ID (the HMDA filer code before 2018) | 566449 | 1990–2017 |
Established 1 January 1923. Reported under HMDA 1990-2025.
Mergers, name changes, data editions and corrections: Prime Financial Credit Union's data.
Prime Financial Credit Union's data
$215
Prime Financial Credit Union and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
Buy Prime Financial Credit Union's data, $215Jenner Mortgage Analytics: all the data
$2,110
Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
Buy the data, $2,110Jenner, the SAS-compatible software
See prices
Jenner runs programs written in the SAS language. It drew every chart on these pages and fitted the fair-lending model, PROC GLIMMIX on 3.5 million applications. Run the programs that come with the data, or your own.
Get JennerQuestions, or the data and Jenner together: [email protected]