Applications / Mortgage Analytics / Lenders / Wisconsin / PremierBank / Competition
PremierBank
Fort Atkinson, WI · State non-member bank · FDIC · $580 million assets · 128 loans in 2025
PremierBank's data, $215Buy the data, $2,110Get Jenner, the SAS-compatible software
128
loans originated, 2025
157
applications, 2025
3
states and territories
0
gaps bigger than at similar lenders
Who PremierBank competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — NON-METRO WISCONSIN, 2025
PremierBank ranks 107th of 659 lenders in non-metro Wisconsin, with $15.7M lent: 0.2% of a $8.43B market.
non-metro Wisconsin is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and PremierBank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 28% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — MADISON, WI, 2025
PremierBank ranks 109th of 380 lenders in Madison, WI, with $4.3M lent: 0.1% of a $6.35B market.
Madison, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and PremierBank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 50% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — MILWAUKEE-WAUKESHA, WI, 2025
PremierBank ranks 200th of 510 lenders in Milwaukee-Waukesha, WI, with $3.3M lent: 0.0% of a $10.55B market.
Milwaukee-Waukesha, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and PremierBank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 37% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — JANESVILLE-BELOIT, WI, 2025
PremierBank ranks 50th of 264 lenders in Janesville-Beloit, WI, with $3.1M lent: 0.3% of a $977.9M market.
Janesville-Beloit, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and PremierBank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 49% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — ROCKFORD, IL, 2025
PremierBank ranks 161st of 302 lenders in Rockford, IL, with $575K lent: 0.0% of a $1.24B market.
Rockford, IL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and PremierBank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 43% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — WILDWOOD-THE VILLAGES, FL, 2025
PremierBank ranks 311th of 451 lenders in Wildwood-The Villages, FL, with $305K lent: 0.0% of a $1.68B market.
Wildwood-The Villages, FL is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and PremierBank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 59% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — NON-METRO ILLINOIS, 2025
PremierBank ranks 447th of 572 lenders in non-metro Illinois, with $245K lent: 0.0% of a $3.27B market.
non-metro Illinois is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and PremierBank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 27% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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