Applications / Mortgage Analytics / Lenders / Wisconsin / N.E.W. Credit Union / Competition
N.E.W. Credit Union
Oconto Falls, WI · Credit union · NCUA · $165 million assets · 175 loans in 2025
N.E.W. Credit Union's data, $215Buy the data, $2,110Get Jenner, the SAS-compatible software
175
loans originated, 2025
178
applications, 2025
2
states and territories
0
gaps bigger than at similar lenders
Who N.E.W. Credit Union competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — GREEN BAY, WI, 2025
N.E.W. Credit Union ranks 23rd of 293 lenders in Green Bay, WI, with $20.3M lent: 0.9% of a $2.22B market.
Green Bay, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and N.E.W. Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 53% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — NON-METRO WISCONSIN, 2025
N.E.W. Credit Union ranks 163rd of 659 lenders in non-metro Wisconsin, with $8.7M lent: 0.1% of a $8.43B market.
non-metro Wisconsin is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and N.E.W. Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 28% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — APPLETON, WI, 2025
N.E.W. Credit Union ranks 173rd of 257 lenders in Appleton, WI, with $590K lent: 0.0% of a $1.70B market.
Appleton, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and N.E.W. Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 48% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — NON-METRO MICHIGAN, 2025
N.E.W. Credit Union ranks 460th of 606 lenders in non-metro Michigan, with $360K lent: 0.0% of a $7.04B market.
non-metro Michigan is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and N.E.W. Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 38% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — MILWAUKEE-WAUKESHA, WI, 2025
N.E.W. Credit Union ranks 430th of 510 lenders in Milwaukee-Waukesha, WI, with $325K lent: 0.0% of a $10.55B market.
Milwaukee-Waukesha, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and N.E.W. Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 37% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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