Applications / Mortgage Analytics / Lenders / Kentucky / Members Choice Credit Union / Competition
Members Choice Credit Union
Ashland, KY · Credit union · NCUA · $422 million assets · 167 loans in 2025
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167
loans originated, 2025
248
applications, 2025
5
states and territories
0
gaps bigger than at similar lenders
Who Members Choice Credit Union competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — HUNTINGTON-ASHLAND, KY-OH-WV, 2025
Members Choice Credit Union ranks 13th of 237 lenders in Huntington-Ashland, KY-OH-WV, with $26.1M lent: 2.3% of a $1.12B market.
Huntington-Ashland, KY-OH-WV is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Members Choice Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 48% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — NON-METRO KENTUCKY, 2025
Members Choice Credit Union ranks 237th of 537 lenders in non-metro Kentucky, with $1.6M lent: 0.0% of a $5.26B market.
non-metro Kentucky is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Members Choice Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — NON-METRO OHIO, 2025
Members Choice Credit Union ranks 305th of 592 lenders in non-metro Ohio, with $1.6M lent: 0.0% of a $6.94B market.
non-metro Ohio is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Members Choice Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 35% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — LEXINGTON-FAYETTE, KY, 2025
Members Choice Credit Union ranks 240th of 389 lenders in Lexington-Fayette, KY, with $625K lent: 0.0% of a $3.62B market.
Lexington-Fayette, KY is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Members Choice Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 36% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — HILTON HEAD ISLAND-BLUFFTON-PORT ROYAL, SC, 2025
Members Choice Credit Union ranks 346th of 489 lenders in Hilton Head Island-Bluffton-Port Royal, SC, with $525K lent: 0.0% of a $3.64B market.
Hilton Head Island-Bluffton-Port Royal, SC is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Members Choice Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — KNOXVILLE, TN, 2025
Members Choice Credit Union ranks 553rd of 599 lenders in Knoxville, TN, with $205K lent: 0.0% of a $8.06B market.
Knoxville, TN is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Members Choice Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 35% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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Members Choice Credit Union and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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