Applications / Mortgage Analytics / Lenders / California / Keypoint Credit Union / Competition
Keypoint Credit Union
San Jose, CA · Credit union · NCUA · $1.7 billion assets · 361 loans in 2025
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361
loans originated, 2025
538
applications, 2025
20
states and territories
0
gaps bigger than at similar lenders
Who Keypoint Credit Union competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — SAN FRANCISCO-OAKLAND-FREMONT, CA, 2025
Keypoint Credit Union ranks 168th of 606 lenders in San Francisco-Oakland-Fremont, CA, with $34.3M lent: 0.1% of a $52.26B market.
San Francisco-Oakland-Fremont, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Keypoint Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 48% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — SAN JOSE-SUNNYVALE-SANTA CLARA, CA, 2025
Keypoint Credit Union ranks 96th of 459 lenders in San Jose-Sunnyvale-Santa Clara, CA, with $30.8M lent: 0.1% of a $28.74B market.
San Jose-Sunnyvale-Santa Clara, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Keypoint Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 59% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — SANTA MARIA-SANTA BARBARA, CA, 2025
Keypoint Credit Union ranks 59th of 339 lenders in Santa Maria-Santa Barbara, CA, with $13.4M lent: 0.3% of a $4.08B market.
Santa Maria-Santa Barbara, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Keypoint Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 38% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — LOS ANGELES-LONG BEACH-ANAHEIM, CA, 2025
Keypoint Credit Union ranks 460th of 757 lenders in Los Angeles-Long Beach-Anaheim, CA, with $5.8M lent: 0.0% of a $114.28B market.
Los Angeles-Long Beach-Anaheim, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Keypoint Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 38% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — SACRAMENTO-ROSEVILLE-FOLSOM, CA, 2025
Keypoint Credit Union ranks 262nd of 574 lenders in Sacramento-Roseville-Folsom, CA, with $5.7M lent: 0.0% of a $20.30B market.
Sacramento-Roseville-Folsom, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Keypoint Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 43% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — CAPE CORAL-FORT MYERS, FL, 2025
Keypoint Credit Union ranks 532nd of 798 lenders in Cape Coral-Fort Myers, FL, with $595K lent: 0.0% of a $7.41B market.
Cape Coral-Fort Myers, FL is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Keypoint Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 38% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — LAWRENCE, KS, 2025
Keypoint Credit Union ranks 120th of 222 lenders in Lawrence, KS, with $575K lent: 0.1% of a $693.1M market.
Lawrence, KS is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Keypoint Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 49% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — TUCSON, AZ, 2025
Keypoint Credit Union ranks 434th of 489 lenders in Tucson, AZ, with $255K lent: 0.0% of a $7.04B market.
Tucson, AZ is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Keypoint Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 42% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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