Applications / Mortgage Analytics / Lenders / Wisconsin / Horicon Bank / Competition
Horicon Bank
Horicon, WI · State non-member bank · FDIC · $1.6 billion assets · 424 loans in 2025
Horicon Bank's data, $215Buy the data, $2,110Get Jenner, the SAS-compatible software
424
loans originated, 2025
527
applications, 2025
1
states and territories
0
gaps bigger than at similar lenders
Who Horicon Bank competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — NON-METRO WISCONSIN, 2025
Horicon Bank ranks 45th of 659 lenders in non-metro Wisconsin, with $41.7M lent: 0.5% of a $8.43B market.
non-metro Wisconsin is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Horicon Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 28% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — MILWAUKEE-WAUKESHA, WI, 2025
Horicon Bank ranks 82nd of 510 lenders in Milwaukee-Waukesha, WI, with $22.8M lent: 0.2% of a $10.55B market.
Milwaukee-Waukesha, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Horicon Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 37% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — FOND DU LAC, WI, 2025
Horicon Bank ranks 9th of 199 lenders in Fond du Lac, WI, with $17.1M lent: 3.2% of a $534.4M market.
Fond du Lac, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Horicon Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 48% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — OSHKOSH-NEENAH, WI, 2025
Horicon Bank ranks 33rd of 231 lenders in Oshkosh-Neenah, WI, with $8.4M lent: 0.8% of a $1.02B market.
Oshkosh-Neenah, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Horicon Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 45% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — APPLETON, WI, 2025
Horicon Bank ranks 62nd of 257 lenders in Appleton, WI, with $5.0M lent: 0.3% of a $1.70B market.
Appleton, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Horicon Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 48% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — EAU CLAIRE, WI, 2025
Horicon Bank ranks 205th of 220 lenders in Eau Claire, WI, with $95K lent: 0.0% of a $1.01B market.
Eau Claire, WI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Horicon Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 58% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — MADISON, WI, 2025
Horicon Bank ranks 132nd of 380 lenders in Madison, WI, with $3.1M lent: 0.0% of a $6.35B market.
Madison, WI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Horicon Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 50% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — GREEN BAY, WI, 2025
Horicon Bank ranks 185th of 293 lenders in Green Bay, WI, with $575K lent: 0.0% of a $2.22B market.
Green Bay, WI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Horicon Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 52% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
The data and the software behind these pages
Horicon Bank's data
$215
Horicon Bank and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
Buy Horicon Bank's data, $215Jenner Mortgage Analytics: all the data
$2,110
Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
Buy the data, $2,110Jenner, the SAS-compatible software
See prices
Jenner runs programs written in the SAS language. It drew every chart on these pages and fitted the fair-lending model, PROC GLIMMIX on 3.5 million applications. Run the programs that come with the data, or your own.
Get JennerQuestions, or the data and Jenner together: [email protected]