Applications / Mortgage Analytics / Lenders / Illinois / Heartland Credit Union / Competition
Heartland Credit Union
Springfield, IL · Credit union · NCUA · $555 million assets · 395 loans in 2025
Heartland Credit Union's data, $215Buy the data, $2,110Get Jenner, the SAS-compatible software
395
loans originated, 2025
493
applications, 2025
6
states and territories
0
gaps bigger than at similar lenders
Who Heartland Credit Union competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — SPRINGFIELD, IL, 2025
Heartland Credit Union ranks 4th of 217 lenders in Springfield, IL, with $38.4M lent: 4.7% of a $824.4M market.
Springfield, IL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Heartland Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 56% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — NON-METRO ILLINOIS, 2025
Heartland Credit Union ranks 174th of 572 lenders in non-metro Illinois, with $3.1M lent: 0.1% of a $3.27B market.
non-metro Illinois is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Heartland Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 28% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — ST. LOUIS, IL-MO, 2025
Heartland Credit Union ranks 288th of 637 lenders in St. Louis, IL-MO, with $2.9M lent: 0.0% of a $16.74B market.
St. Louis, IL-MO is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Heartland Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 33% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — CHICAGO-NAPERVILLE-ELGIN, IL-IN, 2025
Heartland Credit Union ranks 653rd of 902 lenders in Chicago-Naperville-Elgin, IL-IN, with $910K lent: 0.0% of a $59.50B market.
Chicago-Naperville-Elgin, IL-IN is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Heartland Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — TAMPA-ST. PETERSBURG-CLEARWATER, FL, 2025
Heartland Credit Union ranks 805th of 925 lenders in Tampa-St. Petersburg-Clearwater, FL, with $295K lent: 0.0% of a $26.60B market.
Tampa-St. Petersburg-Clearwater, FL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Heartland Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 33% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — KOKOMO, IN, 2025
Heartland Credit Union ranks 151st of 209 lenders in Kokomo, IN, with $215K lent: 0.1% of a $426.1M market.
Kokomo, IN is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Heartland Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 48% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — DAVENPORT-MOLINE-ROCK ISLAND, IA-IL, 2025
Heartland Credit Union ranks 280th of 288 lenders in Davenport-Moline-Rock Island, IA-IL, with $65K lent: 0.0% of a $1.55B market.
Davenport-Moline-Rock Island, IA-IL is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Heartland Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 51% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — NON-METRO MISSOURI, 2025
Heartland Credit Union ranks 570th of 640 lenders in non-metro Missouri, with $185K lent: 0.0% of a $6.01B market.
non-metro Missouri is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Heartland Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 36% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
The data and the software behind these pages
Heartland Credit Union's data
$215
Heartland Credit Union and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
Buy Heartland Credit Union's data, $215Jenner Mortgage Analytics: all the data
$2,110
Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
Buy the data, $2,110Jenner, the SAS-compatible software
See prices
Jenner runs programs written in the SAS language. It drew every chart on these pages and fitted the fair-lending model, PROC GLIMMIX on 3.5 million applications. Run the programs that come with the data, or your own.
Get JennerQuestions, or the data and Jenner together: [email protected]