Applications / Mortgage Analytics / Lenders / Arkansas / Generations Bank / Competition
Generations Bank
Rogers, AR · State member bank · FRS · $1.1 billion assets · 441 loans in 2025
Generations Bank's data, $215Buy the data, $2,110Get Jenner, the SAS-compatible software
441
loans originated, 2025
591
applications, 2025
17
states and territories
0
gaps bigger than at similar lenders
Who Generations Bank competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — FAYETTEVILLE-SPRINGDALE-ROGERS, AR, 2025
Generations Bank ranks 8th of 465 lenders in Fayetteville-Springdale-Rogers, AR, with $111.8M lent: 1.9% of a $5.77B market.
Fayetteville-Springdale-Rogers, AR is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Generations Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 40% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — NON-METRO MISSOURI, 2025
Generations Bank ranks 83rd of 640 lenders in non-metro Missouri, with $15.4M lent: 0.3% of a $6.01B market.
non-metro Missouri is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Generations Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 37% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — NON-METRO OKLAHOMA, 2025
Generations Bank ranks 75th of 538 lenders in non-metro Oklahoma, with $11.2M lent: 0.3% of a $3.91B market.
non-metro Oklahoma is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Generations Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 38% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — FORT SMITH, AR-OK, 2025
Generations Bank ranks 33rd of 241 lenders in Fort Smith, AR-OK, with $6.4M lent: 0.7% of a $954.6M market.
Fort Smith, AR-OK is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Generations Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 50% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — NON-METRO ARKANSAS, 2025
Generations Bank ranks 107th of 459 lenders in non-metro Arkansas, with $5.4M lent: 0.2% of a $3.36B market.
non-metro Arkansas is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Generations Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 37% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — NON-METRO TENNESSEE, 2025
Generations Bank ranks 325th of 746 lenders in non-metro Tennessee, with $2.4M lent: 0.0% of a $8.31B market.
non-metro Tennessee is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Generations Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 32% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — NON-METRO PENNSYLVANIA, 2025
Generations Bank ranks 273rd of 643 lenders in non-metro Pennsylvania, with $2.3M lent: 0.0% of a $5.62B market.
non-metro Pennsylvania is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Generations Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 28% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — ALLENTOWN-BETHLEHEM-EASTON, NJ-PA, 2025
Generations Bank ranks 243rd of 521 lenders in Allentown-Bethlehem-Easton, NJ-PA, with $1.8M lent: 0.0% of a $4.92B market.
Allentown-Bethlehem-Easton, NJ-PA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Generations Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 33% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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Generations Bank and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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