Small loans for owners
Home improvement made up 68.5% of its loans and refinances 20.3%; purchases were 0.7%. Its typical loan was $65,000, against $105,000 at similar lenders (credit unions making between half and twice as many loans). That was smaller than at almost nine in ten of them, and it fits a home-improvement book. It is one reason its $9.7 million in loans was about half its peers' $19.6 million.