Applications / Mortgage Analytics / Lenders / Minnesota / First Alliance Credit Union / Competition
First Alliance Credit Union
Rochester, MN · Credit union · NCUA · $301 million assets · 192 loans in 2025
First Alliance Credit Union's data, $215Buy the data, $2,110Get Jenner, the SAS-compatible software
192
loans originated, 2025
462
applications, 2025
2
states and territories
0
gaps bigger than at similar lenders
Who First Alliance Credit Union competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — ROCHESTER, MN, 2025
First Alliance Credit Union ranks 19th of 276 lenders in Rochester, MN, with $17.4M lent: 1.2% of a $1.45B market.
Rochester, MN is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First Alliance Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 47% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — NON-METRO MINNESOTA, 2025
First Alliance Credit Union ranks 180th of 536 lenders in non-metro Minnesota, with $3.9M lent: 0.1% of a $5.28B market.
non-metro Minnesota is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First Alliance Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — MINNEAPOLIS-ST. PAUL-BLOOMINGTON, MN-WI, 2025
First Alliance Credit Union ranks 400th of 688 lenders in Minneapolis-St. Paul-Bloomington, MN-WI, with $1.9M lent: 0.0% of a $27.60B market.
Minneapolis-St. Paul-Bloomington, MN-WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First Alliance Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 32% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — VISALIA, CA, 2025
First Alliance Credit Union ranks 132nd of 281 lenders in Visalia, CA, with $1.3M lent: 0.1% of a $1.95B market.
Visalia, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First Alliance Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 53% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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First Alliance Credit Union and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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