Applications / Mortgage Analytics / Lenders / Tennessee / Citizens Bank / Competition
Citizens Bank
Elizabethton, TN · State non-member bank · FDIC · $1.3 billion assets · 173 loans in 2025
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173
loans originated, 2025
187
applications, 2025
6
states and territories
0
gaps bigger than at similar lenders
Who Citizens Bank competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — KNOXVILLE, TN, 2025
Citizens Bank ranks 74th of 599 lenders in Knoxville, TN, with $23.7M lent: 0.3% of a $8.06B market.
Knoxville, TN is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Citizens Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 35% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — MORRISTOWN, TN, 2025
Citizens Bank ranks 18th of 268 lenders in Morristown, TN, with $9.4M lent: 1.2% of a $784.1M market.
Morristown, TN is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Citizens Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 42% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — KINGSPORT-BRISTOL, TN-VA, 2025
Citizens Bank ranks 37th of 324 lenders in Kingsport-Bristol, TN-VA, with $9.1M lent: 0.6% of a $1.54B market.
Kingsport-Bristol, TN-VA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Citizens Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 48% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — NON-METRO SOUTH CAROLINA, 2025
Citizens Bank ranks 86th of 514 lenders in non-metro South Carolina, with $8.7M lent: 0.3% of a $2.95B market.
non-metro South Carolina is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Citizens Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 28% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — ASHEVILLE, NC, 2025
Citizens Bank ranks 68th of 422 lenders in Asheville, NC, with $7.8M lent: 0.2% of a $5.08B market.
Asheville, NC is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Citizens Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 61% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — MACON-BIBB COUNTY, GA, 2025
Citizens Bank ranks 32nd of 328 lenders in Macon-Bibb County, GA, with $7.4M lent: 0.7% of a $1.01B market.
Macon-Bibb County, GA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Citizens Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 39% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — JACKSONVILLE, NC, 2025
Citizens Bank ranks 66th of 313 lenders in Jacksonville, NC, with $4.1M lent: 0.2% of a $2.02B market.
Jacksonville, NC is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Citizens Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 54% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — ALBANY, GA, 2025
Citizens Bank ranks 57th of 212 lenders in Albany, GA, with $1.2M lent: 0.3% of a $443.1M market.
Albany, GA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Citizens Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 47% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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