Applications / Mortgage Analytics / Lenders / California / American First Credit Union / Competition
American First Credit Union
Brea, CA · Credit union · NCUA · $1.2 billion assets · 117 loans in 2025
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117
loans originated, 2025
216
applications, 2025
9
states and territories
0
gaps bigger than at similar lenders
Who American First Credit Union competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — LOS ANGELES-LONG BEACH-ANAHEIM, CA, 2025
American First Credit Union ranks 361st of 757 lenders in Los Angeles-Long Beach-Anaheim, CA, with $15.6M lent: 0.0% of a $114.28B market.
Los Angeles-Long Beach-Anaheim, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and American First Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 38% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — RENO, NV, 2025
American First Credit Union ranks 114th of 325 lenders in Reno, NV, with $5.8M lent: 0.1% of a $5.16B market.
Reno, NV is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and American First Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 42% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — SAN ANTONIO-NEW BRAUNFELS, TX, 2025
American First Credit Union ranks 295th of 669 lenders in San Antonio-New Braunfels, TX, with $3.6M lent: 0.0% of a $16.26B market.
San Antonio-New Braunfels, TX is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and American First Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 33% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — PHOENIX-MESA-CHANDLER, AZ, 2025
American First Credit Union ranks 493rd of 879 lenders in Phoenix-Mesa-Chandler, AZ, with $2.6M lent: 0.0% of a $50.70B market.
Phoenix-Mesa-Chandler, AZ is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and American First Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — RIVERSIDE-SAN BERNARDINO-ONTARIO, CA, 2025
American First Credit Union ranks 423rd of 707 lenders in Riverside-San Bernardino-Ontario, CA, with $2.4M lent: 0.0% of a $34.32B market.
Riverside-San Bernardino-Ontario, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and American First Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 38% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — NON-METRO ILLINOIS, 2025
American First Credit Union ranks 433rd of 572 lenders in non-metro Illinois, with $265K lent: 0.0% of a $3.27B market.
non-metro Illinois is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and American First Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 27% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — COLORADO SPRINGS, CO, 2025
American First Credit Union ranks 457th of 487 lenders in Colorado Springs, CO, with $220K lent: 0.0% of a $8.78B market.
Colorado Springs, CO is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and American First Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 48% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — NEW YORK-NEWARK-JERSEY CITY, NY-NJ, 2025
American First Credit Union ranks 589th of 802 lenders in New York-Newark-Jersey City, NY-NJ, with $2.1M lent: 0.0% of a $144.16B market.
New York-Newark-Jersey City, NY-NJ is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and American First Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 39% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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