Applications / Mortgage Analytics / Lenders / Wisconsin / IncredibleBank / Competition
IncredibleBank
Wausau, WI · State non-member bank · FDIC · $2.1 billion assets · 512 loans in 2025
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512
loans originated, 2025
752
applications, 2025
15
states and territories
0
gaps bigger than at similar lenders
Who IncredibleBank competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — NON-METRO MICHIGAN, 2025
IncredibleBank ranks 29th of 606 lenders in non-metro Michigan, with $53.3M lent: 0.8% of a $7.04B market.
non-metro Michigan is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and IncredibleBank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 39% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — NON-METRO WISCONSIN, 2025
IncredibleBank ranks 53rd of 659 lenders in non-metro Wisconsin, with $35.4M lent: 0.4% of a $8.43B market.
non-metro Wisconsin is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and IncredibleBank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 28% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — MILWAUKEE-WAUKESHA, WI, 2025
IncredibleBank ranks 87th of 510 lenders in Milwaukee-Waukesha, WI, with $21.4M lent: 0.2% of a $10.55B market.
Milwaukee-Waukesha, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and IncredibleBank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 37% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — WAUSAU, WI, 2025
IncredibleBank ranks 10th of 196 lenders in Wausau, WI, with $13.3M lent: 2.0% of a $663.9M market.
Wausau, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and IncredibleBank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 52% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — MADISON, WI, 2025
IncredibleBank ranks 121st of 380 lenders in Madison, WI, with $3.6M lent: 0.1% of a $6.35B market.
Madison, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and IncredibleBank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 50% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — BOZEMAN, MT, 2025
IncredibleBank ranks 151st of 233 lenders in Bozeman, MT, with $715K lent: 0.0% of a $1.85B market.
Bozeman, MT is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and IncredibleBank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 49% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — BRIDGEPORT-STAMFORD-DANBURY, CT, 2025
IncredibleBank ranks 348th of 419 lenders in Bridgeport-Stamford-Danbury, CT, with $615K lent: 0.0% of a $10.74B market.
Bridgeport-Stamford-Danbury, CT is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and IncredibleBank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 45% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — PALM BAY-MELBOURNE-TITUSVILLE, FL, 2025
IncredibleBank ranks 375th of 573 lenders in Palm Bay-Melbourne-Titusville, FL, with $525K lent: 0.0% of a $5.18B market.
Palm Bay-Melbourne-Titusville, FL is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and IncredibleBank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 42% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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