Applications / Mortgage Analytics / Lenders / Wisconsin / IncredibleBank
Wausau, WI · State non-member bank · FDIC · $2.1 billion assets · 512 loans in 2025
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512
loans originated, 2025
752
applications, 2025
15
states and territories
0
gaps bigger than at similar lenders
Our analysis, 2025
IncredibleBank is a Wisconsin state bank whose lending is now centred on non-metro Michigan, mostly for home purchases, with 512 loans in 2025, up 9%, in line with similar lenders.
Home purchases made up 66.8% of its loans and refinances 22.7%. RHS loans (guaranteed by the Department of Agriculture's Rural Housing Service) were 2.1%, where most similar lenders (state non-member banks making between half and twice as many loans) make none. Its typical loan, $185,000, was near the middle of its peers.
It ranked 29 of 606 lenders in non-metro Michigan and 53 of 659 in non-metro Wisconsin. In Milwaukee-Waukesha its share rose to 0.2% from 0.0%, ranking 87 of 510.
In Wausau, WI, where it has lent since before 1990, it ranked 10 of 196, with 2.0% of the market, down from 2.9%; Covantage Credit Union led. A possible reason is that its lending has spread to other markets, with Michigan now its main state.
LMI (low- and moderate-income) areas took 11.1% of its loans, against 15.8% at peers, lower than about four in five of them. A possible reason is its largely non-metro markets. LMI borrowers took 29.5%, against 27.5%, a little above the middle of its peers.
Questions the data can answer next
Similar lenders: same lender type, originations between half and twice the lender's in the data year. Written from the 2025 HMDA data and checked figure by figure against it.
FIG. 1 — LOANS ORIGINATED, 2018–2025
Originated means the loan was made: applications denied, withdrawn or not accepted are not counted. IncredibleBank took 752 applications in 2025.
SOURCE: FFIEC HMDA, LOANS ORIGINATED (ACTION TAKEN: LOAN ORIGINATED)
FIG. 2 — PRODUCT MIX, 2025
Purchase 66.8% · Refinance 22.7% · Home improvement 6.8% · Other 3.7%
Conventional 97.9% · USDA (RHS or FSA) 2.1% · of 512 loans. Purchase: buying a home. Refinance: replacing an existing mortgage, including cash-out. FHA: insured by the Federal Housing Administration. VA: guaranteed by the Department of Veterans Affairs. Conventional: neither.
SOURCE: FFIEC HMDA 2025, LOANS ORIGINATED
Where it lends, 2025
| State | Loans | Share |
|---|---|---|
| Michigan | 251 | 49.0% |
| Wisconsin | 223 | 43.6% |
| Florida | 21 | 4.1% |
| Colorado | 3 | 0.6% |
| Minnesota | 3 | 0.6% |
| Montana | 2 | 0.4% |
| Connecticut | 1 | 0.2% |
| Iowa | 1 | 0.2% |
| Illinois | 1 | 0.2% |
| Indiana | 1 | 0.2% |
Largest metro areas, 2025
| Metro area | Loans |
|---|---|
| Wausau | 61 |
| Madison | 11 |
| Milwaukee-Waukesha | 8 |
| Cape Coral-Fort Myers | 5 |
| Green Bay | 3 |
| Punta Gorda | 3 |
| Fort Collins-Loveland | 2 |
| North Port-Bradenton-Sarasota | 2 |
| Oshkosh-Neenah | 2 |
| Sheboygan | 2 |
Identifiers
| LEI (Legal Entity Identifier, the global company code HMDA has used since 2018) | 549300TV5ZED3EINI708 | 2018–2025 |
| RSSD (the Federal Reserve's identifier for banks and their parents) | 163549 | 2004–2023 |
| Respondent ID (the HMDA filer code before 2018) | 319772 | 1990–2017 |
Established 8 December 1967. Reported under HMDA 1990-2025.
Mergers, name changes, data editions and corrections: IncredibleBank's data.
IncredibleBank's data
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