Applications / Mortgage Analytics / Lenders / Michigan / 4Front Credit Union / Competition
4Front Credit Union
Traverse City, MI · Credit union · NCUA · 600 loans in 2025
4Front Credit Union's data, $215Buy the data, $2,110Get Jenner, the SAS-compatible software
600
loans originated, 2025
1,021
applications, 2025
1
states and territories
0
gaps bigger than at similar lenders
Who 4Front Credit Union competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — NON-METRO MICHIGAN, 2025
4Front Credit Union ranks 32nd of 606 lenders in non-metro Michigan, with $49.0M lent: 0.7% of a $7.04B market.
non-metro Michigan is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and 4Front Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 39% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — TRAVERSE CITY, MI, 2025
4Front Credit Union ranks 15th of 274 lenders in Traverse City, MI, with $25.3M lent: 1.8% of a $1.39B market.
Traverse City, MI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and 4Front Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 54% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — DETROIT-WARREN-DEARBORN, MI, 2025
4Front Credit Union ranks 293rd of 599 lenders in Detroit-Warren-Dearborn, MI, with $2.9M lent: 0.0% of a $23.68B market.
Detroit-Warren-Dearborn, MI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and 4Front Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 47% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — GRAND RAPIDS-WYOMING-KENTWOOD, MI, 2025
4Front Credit Union ranks 183rd of 436 lenders in Grand Rapids-Wyoming-Kentwood, MI, with $2.4M lent: 0.0% of a $7.34B market.
Grand Rapids-Wyoming-Kentwood, MI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and 4Front Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 54% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — MUSKEGON-NORTON SHORES, MI, 2025
4Front Credit Union ranks 141st of 233 lenders in Muskegon-Norton Shores, MI, with $440K lent: 0.0% of a $964.1M market.
Muskegon-Norton Shores, MI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and 4Front Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 58% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — FLINT, MI, 2025
4Front Credit Union ranks 240th of 285 lenders in Flint, MI, with $225K lent: 0.0% of a $1.61B market.
Flint, MI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and 4Front Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 46% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — MIDLAND, MI, 2025
4Front Credit Union ranks 139th of 175 lenders in Midland, MI, with $155K lent: 0.0% of a $360.1M market.
Midland, MI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and 4Front Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 58% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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