Applications / Mortgage Analytics / Lenders / Wisconsin / Verve, a Credit Union / Competition
Verve, a Credit Union
Oshkosh, WI · Credit union · NCUA · $1.6 billion assets · 744 loans in 2025
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744
loans originated, 2025
1,024
applications, 2025
4
states and territories
0
gaps bigger than at similar lenders
Who Verve, a Credit Union competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — OSHKOSH-NEENAH, WI, 2025
Verve, a Credit Union ranks 2nd of 231 lenders in Oshkosh-Neenah, WI, with $48.8M lent: 4.8% of a $1.02B market.
Oshkosh-Neenah, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Verve, a Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 44% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — CHICAGO-NAPERVILLE-ELGIN, IL-IN, 2025
Verve, a Credit Union ranks 224th of 902 lenders in Chicago-Naperville-Elgin, IL-IN, with $34.5M lent: 0.1% of a $59.50B market.
Chicago-Naperville-Elgin, IL-IN is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Verve, a Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — FOND DU LAC, WI, 2025
Verve, a Credit Union ranks 3rd of 199 lenders in Fond du Lac, WI, with $27.3M lent: 5.1% of a $534.4M market.
Fond du Lac, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Verve, a Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 48% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — MILWAUKEE-WAUKESHA, WI, 2025
Verve, a Credit Union ranks 92nd of 510 lenders in Milwaukee-Waukesha, WI, with $18.1M lent: 0.2% of a $10.55B market.
Milwaukee-Waukesha, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Verve, a Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 37% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — APPLETON, WI, 2025
Verve, a Credit Union ranks 25th of 257 lenders in Appleton, WI, with $16.0M lent: 0.9% of a $1.70B market.
Appleton, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Verve, a Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 49% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — NON-METRO MICHIGAN, 2025
Verve, a Credit Union ranks 559th of 606 lenders in non-metro Michigan, with $165K lent: 0.0% of a $7.04B market.
non-metro Michigan is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Verve, a Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 38% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — MINNEAPOLIS-ST. PAUL-BLOOMINGTON, MN-WI, 2025
Verve, a Credit Union ranks 519th of 688 lenders in Minneapolis-St. Paul-Bloomington, MN-WI, with $715K lent: 0.0% of a $27.60B market.
Minneapolis-St. Paul-Bloomington, MN-WI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Verve, a Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 32% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — NON-METRO ILLINOIS, 2025
Verve, a Credit Union ranks 114th of 572 lenders in non-metro Illinois, with $7.2M lent: 0.2% of a $3.27B market.
non-metro Illinois is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Verve, a Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 28% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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