Applications / Mortgage Analytics / Lenders / Wisconsin / Verve, a Credit Union
Oshkosh, WI · Credit union · NCUA · $1.6 billion assets · 744 loans in 2025
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744
loans originated, 2025
1,024
applications, 2025
4
states and territories
0
gaps bigger than at similar lenders
Our analysis, 2025
Verve, a Credit Union, is a Wisconsin credit union whose lending leans to home-improvement and other-purpose loans; it ranks second in Oshkosh-Neenah, and its originations rose 10% to 744 in 2025.
It ranked 2 of 231 lenders in Oshkosh-Neenah, where it has lent since before 1990, behind Community First Credit Union; its share fell 1.8 points to 4.8%. Possible reasons are faster growth by competitors there, or a shift of its lending toward Fond du Lac, where it ranked 3 of 199 and its share rose 2.4 points to 5.1%.
Home improvement was 34.9% of its originations, purchase 23.9%, other purposes 23.8% and refinance 17.3%. Its typical loan, $105,000, matched similar lenders' (credit unions making between half and twice as many loans), and 99.9% of its loans were conventional.
Originations rose 10%, against 7% at similar lenders and 10% for the whole market. It made 1,463 loans in 2021 and 557 in 2023. Its dollar volume, $175.3 million, was higher than at about three-quarters of peers.
LMI (low- and moderate-income) borrowers took 31.1% of its loans, against 27.6% at peers, higher than about two-thirds of them; LMI areas took 15.1%, near the middle. Its typical rate, 6.50%, was lower than at about three-quarters of peers, against 7.00%.
Questions the data can answer next
Similar lenders: same lender type, originations between half and twice the lender's in the data year. Written from the 2025 HMDA data and checked figure by figure against it.
FIG. 1 — LOANS ORIGINATED, 2018–2025
Originated means the loan was made: applications denied, withdrawn or not accepted are not counted. Verve, a Credit Union took 1,024 applications in 2025.
SOURCE: FFIEC HMDA, LOANS ORIGINATED (ACTION TAKEN: LOAN ORIGINATED)
FIG. 2 — PRODUCT MIX, 2025
Home improvement 34.9% · Purchase 23.9% · Other 23.8% · Refinance 17.3%
Conventional 99.9% · FHA 0.1% · of 744 loans. Purchase: buying a home. Refinance: replacing an existing mortgage, including cash-out. FHA: insured by the Federal Housing Administration. VA: guaranteed by the Department of Veterans Affairs. Conventional: neither.
SOURCE: FFIEC HMDA 2025, LOANS ORIGINATED
Where it lends, 2025
| State | Loans | Share |
|---|---|---|
| Wisconsin | 695 | 93.4% |
| Illinois | 44 | 5.9% |
| Minnesota | 4 | 0.5% |
| Michigan | 1 | 0.1% |
Largest metro areas, 2025
| Metro area | Loans |
|---|---|
| Oshkosh-Neenah | 301 |
| Fond du Lac | 156 |
| Appleton | 89 |
| La Crosse-Onalaska | 47 |
| Chicago-Naperville-Schaumburg | 42 |
| Milwaukee-Waukesha | 21 |
| Green Bay | 16 |
| Minneapolis-St. Paul-Bloomington | 3 |
| Madison | 1 |
| Rockford | 1 |
Identifiers
| LEI (Legal Entity Identifier, the global company code HMDA has used since 2018) | 549300P6ZERWX5BPWX45 | 2018–2025 |
| RSSD (the Federal Reserve's identifier for banks and their parents) | 607799 | 2004–2023 |
| Respondent ID (the HMDA filer code before 2018) | 566777 | 1990–2017 |
Established 1 January 1938. Reported under HMDA 1990-2025.
Mergers, name changes, data editions and corrections: Verve, a Credit Union's data.
Verve, a Credit Union's data
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Verve, a Credit Union and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
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