Applications / Mortgage Analytics / Lenders / Massachusetts / PeoplesBank / Competition
PeoplesBank
Holyoke, MA · Savings institution · FDIC · $4.5 billion assets · 811 loans in 2025
PeoplesBank's data, $215Buy the data, $2,110Get Jenner, the SAS-compatible software
811
loans originated, 2025
1,150
applications, 2025
7
states and territories
0
gaps bigger than at similar lenders
Who PeoplesBank competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — SPRINGFIELD, MA, 2025
PeoplesBank ranks 7th of 322 lenders in Springfield, MA, with $75.3M lent: 3.4% of a $2.23B market.
Springfield, MA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and PeoplesBank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 40% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — HARTFORD-WEST HARTFORD-EAST HARTFORD, CT, 2025
PeoplesBank ranks 23rd of 464 lenders in Hartford-West Hartford-East Hartford, CT, with $72.0M lent: 1.0% of a $7.37B market.
Hartford-West Hartford-East Hartford, CT is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and PeoplesBank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 37% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — AMHERST TOWN-NORTHAMPTON, MA, 2025
PeoplesBank ranks 4th of 199 lenders in Amherst Town-Northampton, MA, with $28.2M lent: 4.0% of a $696.9M market.
Amherst Town-Northampton, MA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and PeoplesBank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 47% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — BOSTON-CAMBRIDGE-NEWTON, MA-NH, 2025
PeoplesBank ranks 213th of 664 lenders in Boston-Cambridge-Newton, MA-NH, with $27.5M lent: 0.1% of a $49.59B market.
Boston-Cambridge-Newton, MA-NH is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and PeoplesBank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — NEW HAVEN, CT, 2025
PeoplesBank ranks 69th of 392 lenders in New Haven, CT, with $17.4M lent: 0.4% of a $4.92B market.
New Haven, CT is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and PeoplesBank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 33% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — NEW YORK-NEWARK-JERSEY CITY, NY-NJ, 2025
PeoplesBank ranks 512th of 802 lenders in New York-Newark-Jersey City, NY-NJ, with $5.0M lent: 0.0% of a $144.16B market.
New York-Newark-Jersey City, NY-NJ is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and PeoplesBank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 39% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — BRIDGEPORT-STAMFORD-DANBURY, CT, 2025
PeoplesBank ranks 246th of 419 lenders in Bridgeport-Stamford-Danbury, CT, with $2.4M lent: 0.0% of a $10.74B market.
Bridgeport-Stamford-Danbury, CT is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and PeoplesBank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 45% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — READING, PA, 2025
PeoplesBank ranks 114th of 365 lenders in Reading, PA, with $2.8M lent: 0.1% of a $2.00B market.
Reading, PA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and PeoplesBank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 36% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
The data and the software behind these pages
PeoplesBank's data
$215
PeoplesBank and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
Buy PeoplesBank's data, $215Jenner Mortgage Analytics: all the data
$2,110
Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
Buy the data, $2,110Jenner, the SAS-compatible software
See prices
Jenner runs programs written in the SAS language. It drew every chart on these pages and fitted the fair-lending model, PROC GLIMMIX on 3.5 million applications. Run the programs that come with the data, or your own.
Get JennerQuestions, or the data and Jenner together: [email protected]