Applications / Mortgage Analytics / Lenders / Illinois / Heartland Bank and Trust Company / Competition
Heartland Bank and Trust Company
Bloomington, IL · State non-member bank · FDIC · $5.1 billion assets · 918 loans in 2025
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918
loans originated, 2025
1,301
applications, 2025
11
states and territories
0
gaps bigger than at similar lenders
Who Heartland Bank and Trust Company competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — CHICAGO-NAPERVILLE-ELGIN, IL-IN, 2025
Heartland Bank and Trust Company ranks 160th of 902 lenders in Chicago-Naperville-Elgin, IL-IN, with $62.6M lent: 0.1% of a $59.50B market.
Chicago-Naperville-Elgin, IL-IN is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Heartland Bank and Trust Company in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — NON-METRO ILLINOIS, 2025
Heartland Bank and Trust Company ranks 43rd of 572 lenders in non-metro Illinois, with $20.1M lent: 0.6% of a $3.27B market.
non-metro Illinois is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Heartland Bank and Trust Company in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 28% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — SPRINGFIELD, IL, 2025
Heartland Bank and Trust Company ranks 15th of 217 lenders in Springfield, IL, with $16.5M lent: 2.0% of a $824.4M market.
Springfield, IL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Heartland Bank and Trust Company in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 58% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — BLOOMINGTON, IL, 2025
Heartland Bank and Trust Company ranks 13th of 221 lenders in Bloomington, IL, with $14.8M lent: 2.0% of a $724.8M market.
Bloomington, IL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Heartland Bank and Trust Company in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 58% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — DECATUR, IL, 2025
Heartland Bank and Trust Company ranks 7th of 156 lenders in Decatur, IL, with $9.8M lent: 3.6% of a $272.9M market.
Decatur, IL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Heartland Bank and Trust Company in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 50% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — LOUISVILLE/JEFFERSON COUNTY, IN-KY, 2025
Heartland Bank and Trust Company ranks 353rd of 510 lenders in Louisville/Jefferson County, IN-KY, with $490K lent: 0.0% of a $9.69B market.
Louisville/Jefferson County, IN-KY is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Heartland Bank and Trust Company in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 35% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — WATERLOO-CEDAR FALLS, IA, 2025
Heartland Bank and Trust Company ranks 126th of 168 lenders in Waterloo-Cedar Falls, IA, with $175K lent: 0.0% of a $771.9M market.
Waterloo-Cedar Falls, IA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Heartland Bank and Trust Company in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 74% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — PUNTA GORDA, FL, 2025
Heartland Bank and Trust Company ranks 469th of 548 lenders in Punta Gorda, FL, with $225K lent: 0.0% of a $2.09B market.
Punta Gorda, FL is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Heartland Bank and Trust Company in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 39% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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