Applications / Mortgage Analytics / Lenders / South Carolina / First Reliance Bank / Competition
First Reliance Bank
Florence, SC · State non-member bank · FDIC · $1.1 billion assets · 1,245 loans in 2025
First Reliance Bank's data, $215Buy the data, $2,110Get Jenner, the SAS-compatible software
1,245
loans originated, 2025
1,538
applications, 2025
11
states and territories
0
gaps bigger than at similar lenders
Who First Reliance Bank competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — CHARLESTON-NORTH CHARLESTON, SC, 2025
First Reliance Bank ranks 41st of 617 lenders in Charleston-North Charleston, SC, with $85.0M lent: 0.7% of a $11.91B market.
Charleston-North Charleston, SC is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First Reliance Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 29% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — COLUMBIA, SC, 2025
First Reliance Bank ranks 14th of 515 lenders in Columbia, SC, with $81.4M lent: 1.4% of a $5.77B market.
Columbia, SC is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First Reliance Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 35% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — GREENVILLE-ANDERSON-GREER, SC, 2025
First Reliance Bank ranks 27th of 589 lenders in Greenville-Anderson-Greer, SC, with $67.0M lent: 0.9% of a $7.37B market.
Greenville-Anderson-Greer, SC is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First Reliance Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 30% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — FLORENCE, SC, 2025
First Reliance Bank ranks 5th of 256 lenders in Florence, SC, with $33.4M lent: 5.0% of a $673.0M market.
Florence, SC is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First Reliance Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 43% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — MYRTLE BEACH-CONWAY-NORTH MYRTLE BEACH, SC, 2025
First Reliance Bank ranks 50th of 543 lenders in Myrtle Beach-Conway-North Myrtle Beach, SC, with $25.8M lent: 0.6% of a $4.27B market.
Myrtle Beach-Conway-North Myrtle Beach, SC is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First Reliance Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — HARTFORD-WEST HARTFORD-EAST HARTFORD, CT, 2025
First Reliance Bank ranks 356th of 464 lenders in Hartford-West Hartford-East Hartford, CT, with $555K lent: 0.0% of a $7.37B market.
Hartford-West Hartford-East Hartford, CT is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and First Reliance Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 36% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — HINESVILLE, GA, 2025
First Reliance Bank ranks 126th of 216 lenders in Hinesville, GA, with $410K lent: 0.1% of a $763.5M market.
Hinesville, GA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and First Reliance Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 61% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — OCALA, FL, 2025
First Reliance Bank ranks 416th of 536 lenders in Ocala, FL, with $255K lent: 0.0% of a $2.98B market.
Ocala, FL is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and First Reliance Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 38% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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