Applications / Mortgage Analytics / Lenders / Tennessee / Leaders Credit Union / Competition
Leaders Credit Union
Jackson, TN · Credit union · NCUA · $1.3 billion assets · 1,565 loans in 2025
Leaders Credit Union's data, $215Buy the data, $2,110Get Jenner, the SAS-compatible software
1,565
loans originated, 2025
2,356
applications, 2025
13
states and territories
0
gaps bigger than at similar lenders
Who Leaders Credit Union competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — JACKSON, TN, 2025
Leaders Credit Union ranks 1st of 248 lenders in Jackson, TN, with $132.5M lent: 14.8% of a $897.7M market.
Jackson, TN is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Leaders Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 52% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — MEMPHIS, AR-MS-TN, 2025
Leaders Credit Union ranks 21st of 515 lenders in Memphis, AR-MS-TN, with $88.7M lent: 1.3% of a $6.91B market.
Memphis, AR-MS-TN is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Leaders Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 36% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — NON-METRO TENNESSEE, 2025
Leaders Credit Union ranks 32nd of 746 lenders in non-metro Tennessee, with $52.4M lent: 0.6% of a $8.31B market.
non-metro Tennessee is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Leaders Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 32% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — NASHVILLE-DAVIDSON--MURFREESBORO--FRANKLIN, TN, 2025
Leaders Credit Union ranks 344th of 821 lenders in Nashville-Davidson--Murfreesboro--Franklin, TN, with $4.9M lent: 0.0% of a $24.04B market.
Nashville-Davidson--Murfreesboro--Franklin, TN is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Leaders Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 28% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — KNOXVILLE, TN, 2025
Leaders Credit Union ranks 292nd of 599 lenders in Knoxville, TN, with $1.6M lent: 0.0% of a $8.06B market.
Knoxville, TN is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Leaders Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 35% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — CLEVELAND, OH, 2025
Leaders Credit Union ranks 365th of 577 lenders in Cleveland, OH, with $685K lent: 0.0% of a $11.41B market.
Cleveland, OH is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Leaders Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 44% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — BIRMINGHAM, AL, 2025
Leaders Credit Union ranks 386th of 523 lenders in Birmingham, AL, with $425K lent: 0.0% of a $7.02B market.
Birmingham, AL is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Leaders Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 33% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — TULSA, OK, 2025
Leaders Credit Union ranks 353rd of 476 lenders in Tulsa, OK, with $425K lent: 0.0% of a $5.53B market.
Tulsa, OK is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Leaders Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 43% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
The data and the software behind these pages
Leaders Credit Union's data
$215
Leaders Credit Union and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
Buy Leaders Credit Union's data, $215Jenner Mortgage Analytics: all the data
$2,110
Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
Buy the data, $2,110Jenner, the SAS-compatible software
See prices
Jenner runs programs written in the SAS language. It drew every chart on these pages and fitted the fair-lending model, PROC GLIMMIX on 3.5 million applications. Run the programs that come with the data, or your own.
Get JennerQuestions, or the data and Jenner together: [email protected]