Applications / Mortgage Analytics / Lenders / Michigan / Advia Credit Union / Competition
Advia Credit Union
Kalamazoo, MI · Credit union · NCUA · $3.9 billion assets · 2,045 loans in 2025
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2,045
loans originated, 2025
3,710
applications, 2025
4
states and territories
0
gaps bigger than at similar lenders
Who Advia Credit Union competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — DETROIT-WARREN-DEARBORN, MI, 2025
Advia Credit Union ranks 70th of 599 lenders in Detroit-Warren-Dearborn, MI, with $50.0M lent: 0.2% of a $25.80B market.
Detroit-Warren-Dearborn, MI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Advia Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 50% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — KALAMAZOO-PORTAGE, MI, 2025
Advia Credit Union ranks 6th of 281 lenders in Kalamazoo-Portage, MI, with $45.7M lent: 3.5% of a $1.29B market.
Kalamazoo-Portage, MI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Advia Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 52% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — CHICAGO-NAPERVILLE-ELGIN, IL-IN, 2025
Advia Credit Union ranks 255th of 902 lenders in Chicago-Naperville-Elgin, IL-IN, with $24.0M lent: 0.0% of a $59.66B market.
Chicago-Naperville-Elgin, IL-IN is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Advia Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — NON-METRO MICHIGAN, 2025
Advia Credit Union ranks 63rd of 606 lenders in non-metro Michigan, with $23.9M lent: 0.3% of a $7.04B market.
non-metro Michigan is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Advia Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 38% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — JANESVILLE-BELOIT, WI, 2025
Advia Credit Union ranks 14th of 264 lenders in Janesville-Beloit, WI, with $16.2M lent: 1.7% of a $977.9M market.
Janesville-Beloit, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Advia Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 50% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — MUSKEGON-NORTON SHORES, MI, 2025
Advia Credit Union ranks 130th of 233 lenders in Muskegon-Norton Shores, MI, with $525K lent: 0.1% of a $964.1M market.
Muskegon-Norton Shores, MI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Advia Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 58% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — JACKSONVILLE, FL, 2025
Advia Credit Union ranks 711th of 715 lenders in Jacksonville, FL, with $25K lent: 0.0% of a $14.26B market.
Jacksonville, FL is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Advia Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 35% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — ORLANDO-KISSIMMEE-SANFORD, FL, 2025
Advia Credit Union ranks 776th of 854 lenders in Orlando-Kissimmee-Sanford, FL, with $240K lent: 0.0% of a $22.49B market.
Orlando-Kissimmee-Sanford, FL is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Advia Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 36% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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