Applications / Mortgage Analytics / Lenders / Nevada / Nations Direct Mortgage / Competition
Nations Direct Mortgage
Henderson, NV · Independent non-bank lender · CFPB · 5,926 loans in 2025
Nations Direct Mortgage's data, $215Buy the data, $2,110Get Jenner, the SAS-compatible software
5,926
loans originated, 2025
8,223
applications, 2025
42
states and territories
0
gaps bigger than at similar lenders
Who Nations Direct Mortgage competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — PORTLAND-VANCOUVER-HILLSBORO, OR-WA, 2025
Nations Direct Mortgage ranks 7th of 566 lenders in Portland-Vancouver-Hillsboro, OR-WA, with $514.2M lent: 2.3% of a $22.57B market.
Portland-Vancouver-Hillsboro, OR-WA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Nations Direct Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 38% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — LOS ANGELES-LONG BEACH-ANAHEIM, CA, 2025
Nations Direct Mortgage ranks 109th of 757 lenders in Los Angeles-Long Beach-Anaheim, CA, with $204.7M lent: 0.2% of a $114.28B market.
Los Angeles-Long Beach-Anaheim, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Nations Direct Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 39% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — PHILADELPHIA-CAMDEN-WILMINGTON, PA-NJ-DE-MD, 2025
Nations Direct Mortgage ranks 60th of 784 lenders in Philadelphia-Camden-Wilmington, PA-NJ-DE-MD, with $158.9M lent: 0.4% of a $39.87B market.
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Nations Direct Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — BOSTON-CAMBRIDGE-NEWTON, MA-NH, 2025
Nations Direct Mortgage ranks 78th of 664 lenders in Boston-Cambridge-Newton, MA-NH, with $137.8M lent: 0.3% of a $49.59B market.
Boston-Cambridge-Newton, MA-NH is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Nations Direct Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 35% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — WASHINGTON-ARLINGTON-ALEXANDRIA, DC-VA-MD-WV, 2025
Nations Direct Mortgage ranks 124th of 757 lenders in Washington-Arlington-Alexandria, DC-VA-MD-WV, with $87.9M lent: 0.1% of a $62.69B market.
Washington-Arlington-Alexandria, DC-VA-MD-WV is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Nations Direct Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — PINEHURST-SOUTHERN PINES, NC, 2025
Nations Direct Mortgage ranks 106th of 291 lenders in Pinehurst-Southern Pines, NC, with $1.2M lent: 0.1% of a $1.34B market.
Pinehurst-Southern Pines, NC is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Nations Direct Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 43% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — JEFFERSON CITY, MO, 2025
Nations Direct Mortgage ranks 91st of 189 lenders in Jefferson City, MO, with $680K lent: 0.1% of a $786.5M market.
Jefferson City, MO is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Nations Direct Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 67% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — ALBUQUERQUE, NM, 2025
Nations Direct Mortgage ranks 250th of 364 lenders in Albuquerque, NM, with $605K lent: 0.0% of a $7.74B market.
Albuquerque, NM is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Nations Direct Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 59% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
The data and the software behind these pages
Nations Direct Mortgage's data
$215
Nations Direct Mortgage and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
Buy Nations Direct Mortgage's data, $215Jenner Mortgage Analytics: all the data
$2,110
Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
Buy the data, $2,110Jenner, the SAS-compatible software
See prices
Jenner runs programs written in the SAS language. It drew every chart on these pages and fitted the fair-lending model, PROC GLIMMIX on 3.5 million applications. Run the programs that come with the data, or your own.
Get JennerQuestions, or the data and Jenner together: [email protected]