Applications / Mortgage Analytics / Lenders / Florida / New Day Financial / Competition
New Day Financial
West Palm Beach, FL · Independent non-bank lender · CFPB · 8,395 loans in 2025
New Day Financial's data, $215Buy the data, $2,110Get Jenner, the SAS-compatible software
8,395
loans originated, 2025
45,454
applications, 2025
44
states and territories
0
gaps bigger than at similar lenders
Who New Day Financial competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — ATLANTA-SANDY SPRINGS-ALPHARETTA, GA, 2025
New Day Financial ranks 144th of 892 lenders in Atlanta-Sandy Springs-Alpharetta, GA, with $70.0M lent: 0.1% of a $52.71B market.
Atlanta-Sandy Springs-Alpharetta, GA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and New Day Financial in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 30% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — WASHINGTON-ARLINGTON-ALEXANDRIA, DC-VA-MD-WV, 2025
New Day Financial ranks 166th of 757 lenders in Washington-Arlington-Alexandria, DC-VA-MD-WV, with $52.0M lent: 0.1% of a $62.69B market.
Washington-Arlington-Alexandria, DC-VA-MD-WV is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and New Day Financial in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — VIRGINIA BEACH-CHESAPEAKE-NORFOLK, NC-VA, 2025
New Day Financial ranks 66th of 577 lenders in Virginia Beach-Chesapeake-Norfolk, NC-VA, with $45.3M lent: 0.3% of a $15.33B market.
Virginia Beach-Chesapeake-Norfolk, NC-VA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and New Day Financial in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 43% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — TAMPA-ST. PETERSBURG-CLEARWATER, FL, 2025
New Day Financial ranks 127th of 925 lenders in Tampa-St. Petersburg-Clearwater, FL, with $42.0M lent: 0.2% of a $26.60B market.
Tampa-St. Petersburg-Clearwater, FL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and New Day Financial in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 33% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — PHOENIX-MESA-CHANDLER, AZ, 2025
New Day Financial ranks 191st of 879 lenders in Phoenix-Mesa-Chandler, AZ, with $38.4M lent: 0.1% of a $50.70B market.
Phoenix-Mesa-Chandler, AZ is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and New Day Financial in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — URBAN HONOLULU, HI, 2025
New Day Financial ranks 140th of 223 lenders in Urban Honolulu, HI, with $2.7M lent: 0.0% of a $8.07B market.
Urban Honolulu, HI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and New Day Financial in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 55% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — TRAVERSE CITY, MI, 2025
New Day Financial ranks 65th of 274 lenders in Traverse City, MI, with $2.5M lent: 0.2% of a $1.39B market.
Traverse City, MI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and New Day Financial in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 52% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — ROME, GA, 2025
New Day Financial ranks 44th of 233 lenders in Rome, GA, with $1.9M lent: 0.4% of a $424.3M market.
Rome, GA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and New Day Financial in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 42% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
The data and the software behind these pages
New Day Financial's data
$215
New Day Financial and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
Buy New Day Financial's data, $215Jenner Mortgage Analytics: all the data
$2,110
Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
Buy the data, $2,110Jenner, the SAS-compatible software
See prices
Jenner runs programs written in the SAS language. It drew every chart on these pages and fitted the fair-lending model, PROC GLIMMIX on 3.5 million applications. Run the programs that come with the data, or your own.
Get JennerQuestions, or the data and Jenner together: [email protected]