Applications / Mortgage Analytics / Lenders / California / Hometown Equity Mortgage / Competition
Hometown Equity Mortgage
Lake Forest, CA · Independent non-bank lender · CFPB · 7,540 loans in 2025
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7,540
loans originated, 2025
14,901
applications, 2025
50
states and territories
0
gaps bigger than at similar lenders
Who Hometown Equity Mortgage competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — NEW YORK-NEWARK-JERSEY CITY, NY-NJ, 2025
Hometown Equity Mortgage ranks 65th of 802 lenders in New York-Newark-Jersey City, NY-NJ, with $463.6M lent: 0.3% of a $144.59B market.
New York-Newark-Jersey City, NY-NJ is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Hometown Equity Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 39% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — LOS ANGELES-LONG BEACH-ANAHEIM, CA, 2025
Hometown Equity Mortgage ranks 51st of 757 lenders in Los Angeles-Long Beach-Anaheim, CA, with $455.5M lent: 0.4% of a $114.28B market.
Los Angeles-Long Beach-Anaheim, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Hometown Equity Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 39% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — MIAMI-FORT LAUDERDALE-WEST PALM BEACH, FL, 2025
Hometown Equity Mortgage ranks 37th of 937 lenders in Miami-Fort Lauderdale-West Palm Beach, FL, with $269.4M lent: 0.6% of a $48.09B market.
Miami-Fort Lauderdale-West Palm Beach, FL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Hometown Equity Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 36% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — RIVERSIDE-SAN BERNARDINO-ONTARIO, CA, 2025
Hometown Equity Mortgage ranks 41st of 707 lenders in Riverside-San Bernardino-Ontario, CA, with $159.8M lent: 0.5% of a $34.32B market.
Riverside-San Bernardino-Ontario, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Hometown Equity Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 39% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — HOUSTON-PASADENA-THE WOODLANDS, TX, 2025
Hometown Equity Mortgage ranks 104th of 929 lenders in Houston-Pasadena-The Woodlands, TX, with $96.0M lent: 0.2% of a $43.85B market.
Houston-Pasadena-The Woodlands, TX is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Hometown Equity Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 30% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — PORTLAND-SOUTH PORTLAND, ME, 2025
Hometown Equity Mortgage ranks 122nd of 364 lenders in Portland-South Portland, ME, with $4.8M lent: 0.1% of a $5.78B market.
Portland-South Portland, ME is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Hometown Equity Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 43% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — AMARILLO, TX, 2025
Hometown Equity Mortgage ranks 105th of 258 lenders in Amarillo, TX, with $930K lent: 0.1% of a $1.23B market.
Amarillo, TX is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Hometown Equity Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 53% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — WATERTOWN-FORT DRUM, NY, 2025
Hometown Equity Mortgage ranks 51st of 106 lenders in Watertown-Fort Drum, NY, with $625K lent: 0.1% of a $426.4M market.
Watertown-Fort Drum, NY is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Hometown Equity Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 68% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
The data and the software behind these pages
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Hometown Equity Mortgage and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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