Applications / Mortgage Analytics / Lenders / California / GoodLeap / Competition
GoodLeap
Roseville, CA · Independent non-bank lender · CFPB · 9,778 loans in 2025
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9,778
loans originated, 2025
21,298
applications, 2025
34
states and territories
0
gaps bigger than at similar lenders
Who GoodLeap competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — PHOENIX-MESA-CHANDLER, AZ, 2025
GoodLeap ranks 134th of 879 lenders in Phoenix-Mesa-Chandler, AZ, with $76.3M lent: 0.2% of a $50.70B market.
Phoenix-Mesa-Chandler, AZ is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and GoodLeap in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — ATLANTA-SANDY SPRINGS-ALPHARETTA, GA, 2025
GoodLeap ranks 192nd of 892 lenders in Atlanta-Sandy Springs-Alpharetta, GA, with $47.2M lent: 0.1% of a $52.71B market.
Atlanta-Sandy Springs-Alpharetta, GA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and GoodLeap in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 30% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — RIVERSIDE-SAN BERNARDINO-ONTARIO, CA, 2025
GoodLeap ranks 132nd of 707 lenders in Riverside-San Bernardino-Ontario, CA, with $46.2M lent: 0.1% of a $34.32B market.
Riverside-San Bernardino-Ontario, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and GoodLeap in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 39% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — LAS VEGAS-HENDERSON-NORTH LAS VEGAS, NV, 2025
GoodLeap ranks 88th of 489 lenders in Las Vegas-Henderson-North Las Vegas, NV, with $43.1M lent: 0.2% of a $19.26B market.
Las Vegas-Henderson-North Las Vegas, NV is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and GoodLeap in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 33% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — LOS ANGELES-LONG BEACH-ANAHEIM, CA, 2025
GoodLeap ranks 269th of 757 lenders in Los Angeles-Long Beach-Anaheim, CA, with $37.5M lent: 0.0% of a $114.28B market.
Los Angeles-Long Beach-Anaheim, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and GoodLeap in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 38% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — GRAND FORKS, MN-ND, 2025
GoodLeap ranks 78th of 131 lenders in Grand Forks, MN-ND, with $425K lent: 0.1% of a $452.1M market.
Grand Forks, MN-ND is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and GoodLeap in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 56% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — PITTSFIELD, MA, 2025
GoodLeap ranks 188th of 202 lenders in Pittsfield, MA, with $135K lent: 0.0% of a $661.9M market.
Pittsfield, MA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and GoodLeap in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 66% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — MANKATO, MN, 2025
GoodLeap ranks 160th of 180 lenders in Mankato, MN, with $130K lent: 0.0% of a $491.5M market.
Mankato, MN is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and GoodLeap in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 55% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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