Applications / Mortgage Analytics / Lenders / Georgia / Equity Prime Mortgage / Competition
Equity Prime Mortgage
Atlanta, GA · Non-bank lender · CFPB · 12,087 loans in 2025
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12,087
loans originated, 2025
28,388
applications, 2025
51
states and territories
0
gaps bigger than at similar lenders
Who Equity Prime Mortgage competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — RIVERSIDE-SAN BERNARDINO-ONTARIO, CA, 2025
Equity Prime Mortgage ranks 52nd of 707 lenders in Riverside-San Bernardino-Ontario, CA, with $134.7M lent: 0.4% of a $34.32B market.
Riverside-San Bernardino-Ontario, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Equity Prime Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 39% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — ATLANTA-SANDY SPRINGS-ALPHARETTA, GA, 2025
Equity Prime Mortgage ranks 97th of 892 lenders in Atlanta-Sandy Springs-Alpharetta, GA, with $123.6M lent: 0.2% of a $52.71B market.
Atlanta-Sandy Springs-Alpharetta, GA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Equity Prime Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 30% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — LOS ANGELES-LONG BEACH-ANAHEIM, CA, 2025
Equity Prime Mortgage ranks 151st of 757 lenders in Los Angeles-Long Beach-Anaheim, CA, with $122.0M lent: 0.1% of a $114.28B market.
Los Angeles-Long Beach-Anaheim, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Equity Prime Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 39% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — NEW YORK-NEWARK-JERSEY CITY, NY-NJ, 2025
Equity Prime Mortgage ranks 196th of 802 lenders in New York-Newark-Jersey City, NY-NJ, with $106.7M lent: 0.1% of a $144.59B market.
New York-Newark-Jersey City, NY-NJ is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Equity Prime Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 39% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — PHOENIX-MESA-CHANDLER, AZ, 2025
Equity Prime Mortgage ranks 99th of 879 lenders in Phoenix-Mesa-Chandler, AZ, with $106.6M lent: 0.2% of a $50.70B market.
Phoenix-Mesa-Chandler, AZ is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Equity Prime Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — MISSOULA, MT, 2025
Equity Prime Mortgage ranks 76th of 172 lenders in Missoula, MT, with $1.2M lent: 0.1% of a $918.6M market.
Missoula, MT is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Equity Prime Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 55% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — EAU CLAIRE, WI, 2025
Equity Prime Mortgage ranks 75th of 220 lenders in Eau Claire, WI, with $1.1M lent: 0.1% of a $1.01B market.
Eau Claire, WI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Equity Prime Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 58% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — FAIRBANKS-COLLEGE, AK, 2025
Equity Prime Mortgage ranks 56th of 83 lenders in Fairbanks-College, AK, with $620K lent: 0.1% of a $483.8M market.
Fairbanks-College, AK is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Equity Prime Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 73% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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