Applications / Mortgage Analytics / Lenders / California / The Loan Store / Competition
The Loan Store
San Francisco, CA · Independent non-bank lender · CFPB · 40,038 loans in 2025
The Loan Store's data, $215Buy the data, $2,110Get Jenner, the SAS-compatible software
40,038
loans originated, 2025
58,895
applications, 2025
51
states and territories
0
gaps bigger than at similar lenders
Who The Loan Store competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — LOS ANGELES-LONG BEACH-ANAHEIM, CA, 2025
The Loan Store ranks 24th of 757 lenders in Los Angeles-Long Beach-Anaheim, CA, with $920.4M lent: 0.8% of a $114.28B market.
Los Angeles-Long Beach-Anaheim, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and The Loan Store in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 39% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — SACRAMENTO-ROSEVILLE-FOLSOM, CA, 2025
The Loan Store ranks 3rd of 574 lenders in Sacramento-Roseville-Folsom, CA, with $655.0M lent: 3.2% of a $20.30B market.
Sacramento-Roseville-Folsom, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and The Loan Store in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 43% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — MIAMI-FORT LAUDERDALE-WEST PALM BEACH, FL, 2025
The Loan Store ranks 13th of 937 lenders in Miami-Fort Lauderdale-West Palm Beach, FL, with $635.9M lent: 1.3% of a $48.09B market.
Miami-Fort Lauderdale-West Palm Beach, FL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and The Loan Store in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 37% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — PHOENIX-MESA-CHANDLER, AZ, 2025
The Loan Store ranks 18th of 879 lenders in Phoenix-Mesa-Chandler, AZ, with $611.5M lent: 1.2% of a $50.70B market.
Phoenix-Mesa-Chandler, AZ is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and The Loan Store in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 35% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — RIVERSIDE-SAN BERNARDINO-ONTARIO, CA, 2025
The Loan Store ranks 11th of 707 lenders in Riverside-San Bernardino-Ontario, CA, with $573.0M lent: 1.7% of a $34.32B market.
Riverside-San Bernardino-Ontario, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and The Loan Store in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 40% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — ABILENE, TX, 2025
The Loan Store ranks 22nd of 251 lenders in Abilene, TX, with $11.5M lent: 1.2% of a $955.5M market.
Abilene, TX is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and The Loan Store in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 52% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — PROVIDENCE-WARWICK, MA-RI, 2025
The Loan Store ranks 280th of 475 lenders in Providence-Warwick, MA-RI, with $2.2M lent: 0.0% of a $13.02B market.
Providence-Warwick, MA-RI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and The Loan Store in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 35% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — HOUMA-BAYOU CANE-THIBODAUX, LA, 2025
The Loan Store ranks 41st of 170 lenders in Houma-Bayou Cane-Thibodaux, LA, with $1.7M lent: 0.3% of a $541.8M market.
Houma-Bayou Cane-Thibodaux, LA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and The Loan Store in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 63% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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The Loan Store and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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