Applications / Mortgage Analytics / Lenders / Texas / PrimeLending / Competition
PrimeLending
Dallas, TX · Non-bank subsidiary of a bank · CFPB · 24,706 loans in 2025
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24,706
loans originated, 2025
33,320
applications, 2025
51
states and territories
0
gaps bigger than at similar lenders
Who PrimeLending competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — DALLAS-FORT WORTH-ARLINGTON, TX, 2025
PrimeLending ranks 7th of 1,026 lenders in Dallas-Fort Worth-Arlington, TX, with $991.3M lent: 1.6% of a $63.42B market.
Dallas-Fort Worth-Arlington, TX is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and PrimeLending in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — HOUSTON-PASADENA-THE WOODLANDS, TX, 2025
PrimeLending ranks 18th of 929 lenders in Houston-Pasadena-The Woodlands, TX, with $441.5M lent: 1.0% of a $43.85B market.
Houston-Pasadena-The Woodlands, TX is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and PrimeLending in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — KANSAS CITY, KS-MO, 2025
PrimeLending ranks 9th of 659 lenders in Kansas City, KS-MO, with $332.7M lent: 2.0% of a $16.29B market.
Kansas City, KS-MO is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and PrimeLending in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — AUSTIN-ROUND ROCK-SAN MARCOS, TX, 2025
PrimeLending ranks 17th of 753 lenders in Austin-Round Rock-San Marcos, TX, with $263.1M lent: 1.2% of a $22.41B market.
Austin-Round Rock-San Marcos, TX is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and PrimeLending in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 33% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — GREENVILLE-ANDERSON-GREER, SC, 2025
PrimeLending ranks 4th of 589 lenders in Greenville-Anderson-Greer, SC, with $251.2M lent: 3.4% of a $7.37B market.
Greenville-Anderson-Greer, SC is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and PrimeLending in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 29% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — NON-METRO MASSACHUSETTS, 2025
PrimeLending ranks 149th of 232 lenders in non-metro Massachusetts, with $735K lent: 0.0% of a $1.55B market.
non-metro Massachusetts is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and PrimeLending in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 48% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — OSHKOSH-NEENAH, WI, 2025
PrimeLending ranks 121st of 231 lenders in Oshkosh-Neenah, WI, with $685K lent: 0.1% of a $1.02B market.
Oshkosh-Neenah, WI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and PrimeLending in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 45% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — DECATUR, IL, 2025
PrimeLending ranks 56th of 156 lenders in Decatur, IL, with $505K lent: 0.2% of a $272.9M market.
Decatur, IL is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and PrimeLending in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 51% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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