Applications / Mortgage Analytics / Lenders / North Carolina / Figure Lending / Competition
Figure Lending
Charlotte, NC · Non-bank or government lender · CFPB · 33,415 loans in 2025
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33,415
loans originated, 2025
72,355
applications, 2025
50
states and territories
0
gaps bigger than at similar lenders
Who Figure Lending competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — LOS ANGELES-LONG BEACH-ANAHEIM, CA, 2025
Figure Lending ranks 122nd of 757 lenders in Los Angeles-Long Beach-Anaheim, CA, with $179.6M lent: 0.2% of a $114.28B market.
Los Angeles-Long Beach-Anaheim, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Figure Lending in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 39% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — NEW YORK-NEWARK-JERSEY CITY, NY-NJ, 2025
Figure Lending ranks 175th of 802 lenders in New York-Newark-Jersey City, NY-NJ, with $124.1M lent: 0.1% of a $144.59B market.
New York-Newark-Jersey City, NY-NJ is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Figure Lending in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 39% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — ATLANTA-SANDY SPRINGS-ALPHARETTA, GA, 2025
Figure Lending ranks 112th of 892 lenders in Atlanta-Sandy Springs-Alpharetta, GA, with $104.5M lent: 0.2% of a $52.71B market.
Atlanta-Sandy Springs-Alpharetta, GA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Figure Lending in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 30% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — PHOENIX-MESA-CHANDLER, AZ, 2025
Figure Lending ranks 114th of 879 lenders in Phoenix-Mesa-Chandler, AZ, with $87.1M lent: 0.2% of a $50.70B market.
Phoenix-Mesa-Chandler, AZ is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Figure Lending in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — CHICAGO-NAPERVILLE-ELGIN, IL-IN, 2025
Figure Lending ranks 127th of 902 lenders in Chicago-Naperville-Elgin, IL-IN, with $83.4M lent: 0.1% of a $59.66B market.
Chicago-Naperville-Elgin, IL-IN is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Figure Lending in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — LEXINGTON-FAYETTE, KY, 2025
Figure Lending ranks 159th of 389 lenders in Lexington-Fayette, KY, with $1.9M lent: 0.1% of a $3.62B market.
Lexington-Fayette, KY is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Figure Lending in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 36% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — NON-METRO WEST VIRGINIA, 2025
Figure Lending ranks 116th of 299 lenders in non-metro West Virginia, with $1.3M lent: 0.1% of a $1.42B market.
non-metro West Virginia is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Figure Lending in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 40% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — CHARLESTON, WV, 2025
Figure Lending ranks 67th of 157 lenders in Charleston, WV, with $675K lent: 0.1% of a $516.1M market.
Charleston, WV is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Figure Lending in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 53% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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Figure Lending and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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