Applications / Mortgage Analytics / Lenders / Wisconsin / Fairway Independent Mortgage / Competition
Fairway Independent Mortgage
Madison, WI · Independent non-bank lender · CFPB · 74,450 loans in 2025
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74,450
loans originated, 2025
101,319
applications, 2025
51
states and territories
0
gaps bigger than at similar lenders
Who Fairway Independent Mortgage competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — PHOENIX-MESA-CHANDLER, AZ, 2025
Fairway Independent Mortgage ranks 4th of 879 lenders in Phoenix-Mesa-Chandler, AZ, with $1.19B lent: 2.4% of a $50.70B market.
Phoenix-Mesa-Chandler, AZ is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Fairway Independent Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — CHICAGO-NAPERVILLE-ELGIN, IL-IN, 2025
Fairway Independent Mortgage ranks 7th of 902 lenders in Chicago-Naperville-Elgin, IL-IN, with $1.11B lent: 1.9% of a $59.66B market.
Chicago-Naperville-Elgin, IL-IN is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Fairway Independent Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — ATLANTA-SANDY SPRINGS-ALPHARETTA, GA, 2025
Fairway Independent Mortgage ranks 8th of 892 lenders in Atlanta-Sandy Springs-Alpharetta, GA, with $826.3M lent: 1.6% of a $52.71B market.
Atlanta-Sandy Springs-Alpharetta, GA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Fairway Independent Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 30% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — KANSAS CITY, KS-MO, 2025
Fairway Independent Mortgage ranks 2nd of 659 lenders in Kansas City, KS-MO, with $773.3M lent: 4.7% of a $16.29B market.
Kansas City, KS-MO is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Fairway Independent Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — WASHINGTON-ARLINGTON-ALEXANDRIA, DC-VA-MD-WV, 2025
Fairway Independent Mortgage ranks 24th of 757 lenders in Washington-Arlington-Alexandria, DC-VA-MD-WV, with $756.4M lent: 1.2% of a $62.69B market.
Washington-Arlington-Alexandria, DC-VA-MD-WV is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Fairway Independent Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 32% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — MUSKEGON-NORTON SHORES, MI, 2025
Fairway Independent Mortgage ranks 61st of 233 lenders in Muskegon-Norton Shores, MI, with $2.2M lent: 0.2% of a $964.1M market.
Muskegon-Norton Shores, MI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Fairway Independent Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 58% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — JEFFERSON CITY, MO, 2025
Fairway Independent Mortgage ranks 87th of 189 lenders in Jefferson City, MO, with $790K lent: 0.1% of a $786.5M market.
Jefferson City, MO is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Fairway Independent Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 67% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — FAIRBANKS-COLLEGE, AK, 2025
Fairway Independent Mortgage ranks 51st of 83 lenders in Fairbanks-College, AK, with $710K lent: 0.1% of a $483.8M market.
Fairbanks-College, AK is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Fairway Independent Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 73% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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Fairway Independent Mortgage and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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